SITS14: ASOS CIO Pete Marsden joins Gartner Keynote panel

Pete Marsden, chief information officer at, and David Wright, director of professional services at the Service Desk Institute, are just two of the latest names confirmed to join Gartner’s Keynote panel debates at next week’s SITS – The Service Desk & IT Support Show; which returns to London’s Earls Court on 29-30 April.

Drawing on their extensive industry knowledge, Marsden and Wright will be going head-to-head in the show’s highly-anticipated CIO and IT leader relationship counselling session; taking place at 12.30pm on Wednesday 30 April.  Playing the role of counsellor is Jeffrey Brooks, Gartner’s featured lead analyst.

As the CIO of global online retailer ASOS, Marsden heads up a team of over 400.  With over 20 years’ CIO/CTO experience at organisations including Orange, BBC Worldwide and Royal Bank of Scotland, he’s well versed in developing tech strategy which both supports and enables long-term business growth.

“Large organisations tend to have that distance that builds up between technology and business teams they support and that is a real mistake – so it is very important that I do everything I can do to try and stop that from happening,” comments Marsden.

Without true collaboration between IT and the rest of the business, comes the possibility of a disconnect between the CIO’s office and the team responsible for executing the leadership’s vision.

This unique ‘therapy’ session seeks to address that disconnect and counsel both parties – CIO Marsden and IT Leader Wright (who until very recently was the UK Service Desk Manager at CGI) – on how to bridge this gap and build a better working relationship.  Demonstrating how a better understanding, through more active communication and alignment, can ultimately yield better service and support for the entire business.

Panel Debate: Which came first: the catalogue or the portfolio?

A popular speaker at last year’s show, Jeffrey Brooks has another busy two days ahead of him at SITS14.  Hosting four of the show’s six Keynotes, event organiser Diversified Communications UK is expecting capacity crowds once again.

Brook’s other sessions include Investing wisely on your ITSSM tools and Telling your story with Business Value Dashboards (explaining a fresh approach to metrics).  Plus a panel debate focusing on the relationship between the service catalogue and portfolio management – Which came first: the catalogue or the portfolio?

This lively panel session (chaired by Brooks) will examine why so many IT support operations are still struggling with the service catalogue.

Addressing whether the problem lies with the catalogue and portfolio concept, or the culture and approach of IT services as a whole, the expert panel – Angus Gregory, CEO of Biomni, Rosemary Gurney, vice chair at ITSMF UK, and Jim Blayney, product marketing director at FrontRange – will be offering their advice on how to make it work for businesses.

To view the full education programme, which includes six Keynotes, over 40 seminars (in three dedicated theatres), in-depth roundtable discussions, and essential breakfast briefings, please visit

Due to their expected popularity, event organiser Diversified Communications UK is urging prospective visitors wishing to attend any seminars this year to take advantage of the show’s advance booking option when pre-registering for SITS14 at

Please note, free tickets for all seminars will be available on the day on a first come, first served basis from the Seminar Registration Desk at the show (from 9.30am).

SITS14 attendees also benefit from free access to Infosecurity Europe 2014, Europe’s No.1 information security event, co-located at Earls Court.

For further information, and to register free in advance, please visit and quote priority code PR14 (

Please note, free advance registration closes at midnight on Monday 28 April (after which a £20 door charge may apply).


Media enquiries & press pass requests to:
Emma-Louise Jones, PR Manager
Editorial representatives of relevant trade and consumer media (including freelancers) are invited to apply for press passes to SITS14 via email to (please note, additional details may be requested to verify journalistic activity and all press passes are issued at the management’s discretion).
t: 44 (0)1273 645134                 e:

Exhibitor enquiries to:
Laura Venables, Group Event Manager of SITS
t: 44 (0)1273 645138                 e:


The 19th edition of SITS – The Service Desk & IT Support Show took place at London’s Earls Court in April 2013, it attracted 4,362 visitors from 40 different countries.  91% of surveyed visitors rated their show experience as excellent/good.

SITS – The Service Desk & IT Support Show was shortlisted for Best UK Trade Show Exhibition (under 2,000m2) at the Association of Event Organisers (AEO) Excellence Awards in 2012. 

Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton and Nailsworth (Glos).  Diversified UK’s portfolio includes SITS – The Service Desk & IT Support Show; office*; Casual Dining (new for 2014); lunch! (winner of Best Marketing Campaign of the Year at the Association of Event Organisers Excellence Awards in 2012, and Best UK Trade Show Exhibition (under 2,000sqm) in 2010 & 2011); Natural & Organic Products Europe; Nordic Organic Food Fair & Natural Products Scandinavia in Malmö, Sweden; Geo Business (new for 2014); Ocean Business (including Offshore Survey Conference & Ocean Careers); MARELEC Marine Electromagnetics conference; camexpo; Natural Products magazine; and the Natural Beauty Yearbook.

Diversified UK is part of Diversified Communications, a leading international media company with a successful portfolio of sector leading exhibition, conferences, publications and websites.


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