The Natural Food Show previews new innovations for 2015

The Natural Food Show at Natural & Organic Products Europe – the UK’s only dedicated trade show for natural, organic, fair trade, sustainable, vegan, vegetarian, free from, and special diet food and drink, has released its first preview of some of the new products on show this year.

Taking place at the new venue of ExCeL London, next month on 19-20 April, the show boasts a 10% increase in exhibition space for food and drink companies for 2015.  Seven weeks out from opening day, over 600 exhibitors are already confirmed and visitor pre-registrations are also well ahead.  Over 10,000 attendees are expected, including representatives from well-known operators like Waitrose, Ocado, Tesco, Sainsbury’s, Abel & Cole, John Lewis, Whole Foods Market, Planet Organic, As Nature Intended, Riverford, Nisa Retail, Fresh & Wild, Costco, Carrefour, BaxterStorey, Bidvest 3663 and Sodexo.

Organic sales on the increase
Over 60% of this year’s New Product Showcase entries, which is on track to include over 300 products, have been entered into the food, organic food, drink, and special diet categories.

Notably, given last week’s announcement by the Soil Association of a 4% rise in UK organic sales[1] to over £1.86 billion, of these four showcase categories, organic food and drink boasts the most entries of all.

Key findings from the association’s latest Organic Market Report revealed that shoppers spent an extra £1.4 million a week on organic products last year (against a falling overall food market), and 83% of UK households purchasing organic products.  The organic catering market also had a record year, exceeding £1 million a week for the first time (increasing by 13.6% to £55.8 million).

The rise in new innovations being launched onto the organic market reflects the increasing confidence and continued investment within the sector, with sales predicted to break the £2bn barrier in 2016.  Food retailers and buyers looking to keep up-to-date with all the latest food and drink trends and take a bigger bite out of this lucrative (and growing) market will find a host of new ideas at the show.

What’s hot for 2015?
Well, there’s no shortage of opinions.  For general food trends, Jim Manson, editor of leading industry publication Natural Products magazine, says he expects to see a growing interest in paelo, raw foods and ancient grains. 

“Fermented foods – from Kimchi to kefir, via miso, natto and tempeh – also look likely to stay very much on-trend in 2015.  There’s lots of activity too in the energy bar and natural snacking sector.  And ‘healthy convenience’ looks set to be watchword for much NPD,” predicts Manson.

The following is just a taste of some of the latest innovations on show next month:

• Hibiscus Coconut Rum – Made in Montana
• TreeVitalise Organic Birch Water – TreeVitalise Birch Water
• Tea Matcha Twist & Shake – Tree of Life (UK)
• GingerLove Organic Hot Drink – Lombardia Hot Drinks
• Stur Drinks – Stur natural water enhancers
• M2 Cashew Milk – Juiceman
• Crio Brü Cavalla French Roast – Crio Brü UK
• Kromland Rooibos Cinnamon & Orange – Higher Living & Kromland Farm
• Raw Venus Bar – Natasha's Living Food / SynerChi Kombucha
• Soupologie Souper Topper Soup to Go – Soupologie
• Emmy's Gluten Free Macaroons – Tree of Life (UK)
• Tofurky Spinach Pesto Vegan Sausage – The Tofurky Company
• Clearspring Seaveg Crispies – Clearspring
• Meridian Dry Roasted Peanut Butter – Meridian Foods
• ZooT – Zootfoods
• Mango, Coconut Milk & Brown Rice – Goodness Gracious Foods
• Baobab and Moringa Pouches – Aduna
• Galette Ginger with coconut blossom - Eco-Biscuits N.V.
• Organic Extra Virgin Coconut Oil – Suma
• Alara Organic Goji & Yacon Muesli - Of The Earth Superfoods
• Organic Raw Coconut Water – MightyBee Company
• Four Thieves Vinegar – Mondial Uberti's
• Biotona Veggie Protein - Keypharm
• The Chilled Truffle Collection – Booja Booja
• Crazy Jack Red Kidney Beans – Community Foods
• Laurie's Raw & Organic Kimchi Kraut – Laurie's 'Tummy Loving' Foods
• Sojade Chocolate Hemp Dessert – Triballat Noyal
• a2 Milk Semi Skimmed – The a2 Milk Company
• Erbology Organic Sea Buckthorn Jam – Erbology
• Natural Savoury Snaps - Zendegii
• Follow Your Heart Mozzarella Shreds – Earth Island

New show features for 2015 include international pavilions from Poland, the Galicia region of Spain, and the Hellenic Pavilion (including the Cyclades Islands, Crete and the Greek mainland).  They join France, Italy, Sicily, and the USA (which boasts a new section dedicated to ‘Big Sky Country’ Montana).  Pavilions dedicated to Slow Food (new), Organic Chilled Food (Soil Association), Raw Food, and the members of The OTB (Organic Trade Board), The Vegan Society, and Demeter Biodynamic are also back on the menu.

Natural & Organic Products Europe, taking place on 19-20 April 2015 at ExCeL London, includes four show sections:  The Natural Food Show, Natural Living, Natural Health, and Natural Beauty & Spa.  Entry includes access to live Natural Food Kitchen demonstrations.

For more information and to register for a free trade only pass, please visit www.naturalproducts.co.uk (direct link: http://www.eventdata.co.uk/Visitor/NPE.aspx?TrackingCode=NP30).

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[1] Soil Association 2015 Organic Market Report (published 24 February 2015): www.soilassociation.org/news/newsstory/articleid/7805/organic-market-shows-improved-growth-amidst-tumbling-food-prices

Media enquiries & press pass requests to:
Emma-Louise Jones, Head of PR
Editorial representatives of relevant trade and consumer media (including freelancers) are invited to apply for press passes via email to ejones@divcom.co.uk.  (Please note, additional details may be requested to verify journalistic activity and all press passes are issued at the management’s discretion.)
t: +44 (0)1273 645134
Website: www.divcom.co.uk
Twitter: www.twitter.com/DiversifiedUK

Exhibitor enquiries to:
Carol Dunning, Event Director
t: +44 (0)1273 645125
e: cdunning@divcom.co.uk
Website: www.naturalproducts.co.uk
Twitter: www.twitter.com/NatProductsShow
Facebook: www.facebook.com/pages/Natural–Organic–Products–Europe/100622126677939
Linkedin: www.linkedin.com/groups/Natural-Organic-Products-Europe-7421770

Notes:

High resolution images are available upon request:

http://www.naturalproducts.co.uk/wp-content/uploads/NPE141.jpg 
http://www.naturalproducts.co.uk/wp-content/uploads/NPE14-aisle21.jpg 
http://www.naturalproducts.co.uk/wp-content/uploads/JOB1907W2452.jpg 
http://www.naturalproducts.co.uk/wp-content/uploads/JOB1907W2020.jpg 
http://www.naturalproducts.co.uk/wp-content/uploads/JOB1907W1055.jpg 

Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, Leamington Spa, and Nailsworth, Glos.  Diversified UK’s portfolio includes The Natural Food Show (part of Natural & Organic Products Europe); Nordic Organic Food Fair in Malmö, Sweden (co-located with Natural Products Scandinavia); Casual Dining; lunch!; camexpo; office*; SITS – The Service Desk & IT Support Show; Natural Products magazine; the Natural Beauty Yearbook; Geo Business; Ocean Business (including Offshore Survey Conference & Ocean Careers); MARELEC Marine Electromagnetics conference in Philadelphia, USA; Euro Bus Expo; Coach and Bus Live; Best of Britain & Ireland; Route One; and Coach Monthly.  For more information, visit: www.divcom.co.uk

Diversified UK is part of Diversified Communications, a leading international media company providing market access, education and information through global, national and regional face-to-face events, eMedia, publications and television stations.  Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine, and business management.  Based in Portland, Maine, USA, Diversified employs over 800 staff, with divisions in the Eastern United States, Australia, Canada, Hong Kong, Thailand and the United Kingdom.  For more information, visit: www.divcom.com

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