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  • Ebba Ekelund

    PR Manager Sweden and Nordics


    Slussplan 9, 111 30 Stockholm
    +46701865282
    https://visitsweden.com/

    • Citater

    Med en god portion humor har vi valgt at fremhæve det, vi ved, tiltræker rejsende til Sverige. Denne gang ud fra det faktum, at Sverige tilbyder en anden type af luksus "luxury of a different nature", noget vi ønsker at tydeliggøre,
    Susanne Anderssonm, Visit Swedens Administrerende Direktør
    “There was a point when I got overwhelmed by panic and had to take a break – it was really horrible. But managing to control that fear was also a great experience in itself,”
    Vicki Bååth, 45, from Sweden
    If you are over 18 years old, enjoy being frightened, and can be in Sweden on October 11, you could be the one we are looking for to participate in “The Peak Fear Experiment”. Together with researchers from Recreational Fear Lab and our participants, we will find the sweet spot between fun and unpleasant. The experiment will subject the participants to different types of fear to discover their "Peak Fear".
    Mårten Westlund, PR and Communications Director at Liseberg
    Frightening entertainment may have a range of positive psychological effects; it may actually be good for us to play with our fears by, for instance, watching scary movies or visiting ‘haunted attractions’. Such entertainment, it seems, can function as a kind of fear vaccine, and build up resilience to stress and anxiety by practising emotion regulation and expanding our limits. So, we’re very excited about this collaboration with Liseberg and about seeing how our research results may be used to optimise scary entertainment in the real world.
    Mathias Clasen, PhD and co-director of Recreational Fear Lab at Aarhus University
    At Liseberg, we are experts at creating emotional experiences, whether these concern g-forces, concerts or, as during Halloween, fear. Through “The Peak Fear Experiment” we aim to deepen our knowledge of fear and horror so that in the future we can attract more people of all ages and customise frightening and entertaining experiences for everyone.
    Mårten Westlund, PR and Communications Director at Liseberg
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    Tags ( Aktiv)

    Kødbollefondue i Swederland? - Sweden (not Switzerland) vækker stort engagement

    Den 24. oktober lancerede Visit Sweden kampagnen "Sweden (not Switzerland)” som med et glimt i øjet ville afhjælpe forvekslingen mellem Schweiz og Sverige og en gang for alle afgøre, hvem der taler om hvad! I dag er kampagnen blevet set af over 110 millioner mennesker i mere end 40 lande verden over og har skabt enorm interesse med positive kommentarer. Næsten 38.000 personer har engageret sig med nye tips alene på Visit Swedens sociale kanaler.   [Et billede, der indeholder indendørs, person, møbel, computer Automatisk genereret beskrivelse] Photo: Visit Sweden (Download 

    A surprisingly large and positive response from the world to Visit Sweden's ´Sweden (not Switzerland)´ initiative.

    After just a few days, the Swedish tourism marketing initiative, where Visit Sweden wants to settle with Switzerland which country is which, has been reported in the media across more than 35 countries globally. In Visit Sweden's own digital channels alone, the reach is over one million people during the first days of the campaign and with hundreds of positive and encouraging comments from the Swiss and the rest of the world. In an initial survey with 500 respondents who have seen the campaign, over 70% say that they are now more interested in travelling to Sweden than before.  [

    Sveriges nye forslag til Schweiz: Sådan får vi sat en stopper for forvekslingen af vores lande

    Selv i dag, i 2023, har folk verden over en tendens til at forveksle Sverige med Schweiz, og hvert år googler 120.000 mennesker "Are Sweden and Switzerland the same?".  Men Sverige er ikke synonymt med historiske banker, store guldreserver og eksklusive ure. Det tilbyder en anden slags luksus, såsom retten til at gå frit omkring i naturen - Allemansrätten, kantareller, nordlys og skærgården. Nu ønsker Sverige én gang for alle at tydeliggøre forskellene mellem de to lande og dele associationerne op mellem dem. Photo: Henrik Trygg/Visit Sweden download HERE 

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