Dometic enters residential market with premium outdoor products
Stockholm, Sweden – March 11, 2020
Dometic (STO: DOM) announced today that it will enter the residential market with a new outdoor product range. The first product is the Dometic MoBar™ series of premium outdoor beverage centers.
As an execution of Dometic’s refined strategy that was presented during its last Capital Market Day, the company is expanding into a globally growing outdoor kitchen market.
Peter Kjellberg, Chief Marketing Officer & Head of Global Sector Other Verticals at Dometic says, “Dometic MoBar™ is filling a gap in the market where design and functionality do not co-exist today. With our industry leading refrigeration technology and experience in outdoor products with stylish design, we see a big potential for Dometic to be a leading brand in this segment.”
Dometic sees a good opportunity in the market for appliances for the outdoor area worldwide which shows steady growth.
Dometic MoBar™ is a mobile outdoor beverage center made to stylishly entertain guests at gatherings in outdoor environments. The Dometic MoBar™ fits nicely in a contemporary setting and provides a space for the hosts to work professionally and entertain their guests elegantly. The beverage centers are built for multipurpose. They are flexible and perfectly suited to serve mixed drinks, beer, wine, champagne or special cocktails.
Dometic will present MoBar™ for the first time at the HPB Expo, an industry event in New Orleans, USA, organized by the Hearth, Patio & Barbecue Association (HPBA), an international trade association.
Dometic aims for product availability of the MoBar™ for the American market in Q1, 2021.
Note to Editors
More about Dometic MoBar™
Photos can be accessed here.
Dometic is a global market leader in branded solutions for mobile living in the areas of Food & Beverage, Climate, Power & Control and Other Applications. Dometic operates in the Americas, EMEA and Asia Pacific, providing products for use in recreational vehicles, trucks and premium cars, pleasure and workboats, and for a variety of other uses. Our motivation is to create smart and reliable products with outstanding design. We sell our products in approximately 100 countries and we have a global distribution and dealer network in place to serve the aftermarket. Dometic employs approximately 7,200 people worldwide, had net sales of more than SEK 18.5 billion (USD 2.0 billion) in 2019 and is headquartered in Stockholm, Sweden.
For more information on Dometic, please visit: www.dometic.com.
Minako Nakatsuma Olofzon
+46 (0) 8 501 025 41