Survey: 75% of swedes will staycation in summer 2020
Mobile Living expert, Dometic, has done a consumer survey which indicates majority of Swedes have changed their original plans and will instead stay in Sweden for summer vacation this year. The survey also shows that this “Staycation” trend is here to stay.
The concept of Staycation first appeared during the financial crisis of 2007 and later extended to those who wished to minimize the environmental footprints for their vacations.
But this summer, staycations will be more popular than ever according to a recent consumer survey Dometic has done.
Peter Kjellberg, Chief Marketing Officer & Head of Group Sector Other Verticals at Dometic, says, “Staycation is an established trend in the US but now, because of the Covid-19 outbreak, it has become a global norm. In Sweden, most of the people will not travel abroad for vacation. Instead, they will stay in Sweden.
“Noticeably, they will use their own vehicles to take domestic vacations and spend several days outdoors. And, for many, this will be a new experience. Interestingly, the staycation trend is rapidly growing in the younger generation.
“Dometic is the leading company in the world when it comes to providing solutions for mobile living. Our solutions will satisfy the demands that Staycation will create.”According to this online survey done in May, 61% of Swedes planned for a summer vacation abroad before the outbreak. But now, with the pandemic, only 25% are still planning to go abroad. This means 75% of Swedes are planning to stay in Sweden this summer.
The frequency and length of the vacation will also change this year. Of those who plan to travel in Sweden this summer, two-thirds plan 1-2 trips, usually longer than three days.
The survey also indicates there will be a new type of outdoor vacationer this summer. Because of the travel restrictions, some are planning to use their own vehicles for a longer road vacation equipped with new camping gear. Some of those will be first-time campers.
This trend is not only in Sweden.
According to the Kampgrounds of America (KOA)’s North American Camping Report (special version for Covid-19), the pandemic may bring more leisure travelers to the camping market. A third of leisure travelers who have not camped before say that they are now interested in camping. The top reasons these prospective campers cite are wanting to spend time outdoors after staying home for so long (46%); camping is an affordable way to travel (41%); and it’s easier to practice social distancing, compared to other types of travel (37%).
It also states that the highest level of interest among this group of prospective new campers is among Gen Z* (44%) and millennials** (45%). There has been an influx of new, younger campers to the market in recent years, a trend tracked annually by KOA’s North American Camping Report, and COVID-19 could accelerate the rate of adoption among young people trying camping.
Dometic is a leader in the Mobile Living industry with its innovative solutions for comfort outside of the home. Since 1919, the brand has maintained its technology heritage and continues to help people with smart and functionally designed products with quality and reliability required in harsh outdoor environments. Dometic helps people to meet their essential needs on the trip; like cooking, keeping food fresh, taking care of personal hygiene and much more.
* Gen Z: Generation Z (or Gen Z for short) is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years.
** Millennials: Millennials, also known as Generation Y (or simply Gen Y), are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted defining range for the generation.
Note to Editors
- Report: Sommarplanner 2020 Sverige (Note: The report is in Swedish – link at the bottom)
- Explore Dometic family staycation
Dometic is a global market leader in branded solutions for mobile living in the areas of Food & Beverage, Climate, Power & Control and Other Applications. Dometic operates in the Americas, EMEA and Asia Pacific, providing products for use in recreational vehicles, trucks and premium cars, pleasure and workboats, and for a variety of other uses. Our motivation is to create smart and reliable products with outstanding design. We sell our products in approximately 100 countries and we have a global distribution and dealer network in place to serve the aftermarket. Dometic employs approximately 7,200 people worldwide, had net sales of more than SEK 18.5 billion (USD 2.0 billion) in 2019 and is headquartered in Stockholm, Sweden.
For more information on Dometic, please visit: http://www.dometic.com.
Minako Nakatsuma Olofzon
+46 (0) 8 501 025 41