DMAX Turkey to Broadcast Four ESL Pro Tour Tournaments for CS:GO

DMAX Turkey Acquired Media Rights to Distribute CS:GO Tournaments of ESL Pro Tour Exclusively in Turkish language

COLOGNE / STOCKHOLM — DreamHack, the premier gaming lifestyle festival, together with ESL, the world’s largest esports company, and DMAX Turkey, today announced the successful establishment of a mutual partnership to foster the Turkish esports landscape by bringing four top tier Counter-Strike: Global Offensive (CS:GO) tournaments to fans in Turkish language. The cooperation includes the right to broadcast selected premier competitions, which ESL will bring to life in 2020, such as IEM and ESL One competitions, as well as the ESL National Championship Turkey. 

DMAX Turkey, with headquarters in Istanbul, has entered a media rights deal with ESL and DreamHack to distribute all licensed content of the following four premier tournaments exclusively in Turkish language. The first content to be broadcasted via DMAX’ Turkey linear and digital distribution channels are the premier esports tournament ESL One Cologne 2020 Online, IEM New York 2020 Online, the ESL CS:GO Major, and the National Championship Turkey.  The partnership commences in August 2020 and is the very first cooperation amongst the three companies, DMAX, ESL, and DreamHack. 

DMAX owned by Discovery Inc. and operated in various countries amongst them Germany, the UK, and Spain is offering entertainment for bold people, as DMAX has always been a pioneer by stepping into new areas and businesses to create maximum value for a primarily male audience. DMAX started broadcasting in Turkey in 2018 and has since then become one of the most favorite TV channels in Turkish linear TV with its alternative genres. DMAX Turkey reaches 51 million unique viewers annually, while its daily reach amounts to around 6 million viewers.

“We are excited about commencing our partnership with DMAX Turkey. Kicking-off in Turkey with such a strong partner will truly bring esports closer to the fans” said Frank Uddo, Senior Vice President Global Media at ESL. “As DMAX is a highly professional broadcaster to work with, we are hoping to further foster esports within the country going forward reaching a broad audience in Turkey via DMAX’ established channels.“

“We are very excited about this partnership with DMAX,” said DreamHack Co-CEO Roger Lodewick. “This new collaboration will allow us to bring esports into the homes of our Turkish  fans in a much more meaningful way. Gaming has always brought communities together, so we couldn’t be happier to share these not-to-be-missed tournaments with this audience in their native language.

“I am very excited to announce this new collaboration with ESL and DreamHack. Many DMAX viewers are big fans of esports, and thanks to this partnership, DMAX will become the new home of esports in Turkey and we will broadcast exclusively a number of Counter-Strike: Global Offensive tournaments starting with ESL One Cologne, which will take place between August 18-30
” said Unai Iparragirre, VP of FTA Channels Turkey & VP of Editorial Development EMEA.  

About ESL
ESL is the world’s largest esports company. Founded in 2000, ESL has been shaping the industry across the most popular video games with numerous online and offline esports competitions. The company operates high profile, branded international leagues and tournaments under the ESL Pro Tour including ESL One, Intel® Extreme Masters, ESL Pro League, and other premier stadium-size tournaments, to more clearly define the path from zero to hero. ESL also produces the ESL National Championships, grassroots amateur cups, and matchmaking systems, creating a world where everybody can be somebody. With offices all over the world, ESL is leading esports innovation on a global scale through the combination of global ESL competitions, amateur leagues, publisher activations, and more. ESL is a part of MTG, the leading international digital entertainment group. About.eslgaming.com

ESL Pro Tour — The ESL Pro Tour combines multiple, previously unconnected ESL and DreamHack tournaments from various game titles into dedicated circuits that build toward grand championships each year. The collaboration aims to create a more complete path from “zero to hero” for aspiring players, a more compelling story to follow for existing CS:GO, StarCraft II and WarCraft III fans, and a more transparent structure for new esports fans.


About DMAX Turkey
DMAX is a free to air co-viewing TV channel, operated by Discovery Inc. available on all digital platforms and satellite in Turkey reaching 51 million people. DMAX focuses on broadcasting documentaries, factual-entertainment, sport events, lifestyle and reality tv programming. Fuelling the passion of fans and connecting them with the greatest sports events such as grand slam tennis finals, oilwrestling, boxing events and esports tournaments. Since it was launched in March 2018, DMAX became one of fastest growing networks within Turkey. DMAX is entertainment for bold people and broadcasts in Germany, Austria, Switzerland, Asia-Pacific, United Kingdom and Italy. 

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About Us

DreamHack is all about entertainment for the digital generation, and has become a global phenomenon as the premier gaming lifestyle destination. Millions of fans tune in to DreamHack broadcasts each year, and the 24 hour-a-day festival weekends feature everything gaming under one roof. Attendees experience professional esports tournaments, amateur and varsity gaming tournaments, world-famous bring-your-own-computer (BYOC) LAN party, cosplay championship, panels, art, activities, expo, screenings, live music and more. In 2020, DreamHack merged with ESL to create ESL Gaming, the world’s largest esports and gaming lifestyle company. The two organizations have been shaping the industry and leading esports and gaming innovation, across the most popular video games with numerous online and offline esports competitions and festivals. ESL Gaming is part of MTG, the leading international digital entertainment group. More information is available at dreamhack.com and about.eslgaming.com.

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DreamHack together with ESL and DMAX Turkey, today announced the successful establishment of a mutual partnership to foster the Turkish esports landscape by bringing four top tier Counter-Strike: Global Offensive (CS:GO) tournaments to fans in Turkish language. The cooperation includes the right to broadcast selected premier competitions, which ESL will bring to life in 2020, such as IEM and ESL One competitions, as well as the ESL National Championship Turkey. 
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We are very excited about this partnership with DMAX. This new collaboration will allow us to bring esports into the homes of our Turkish  fans in a much more meaningful way. Gaming has always brought communities together, so we couldn’t be happier to share these not-to-be-missed tournaments with this audience in their native language.
Roger Lodewick, co-CEO, DreamHack