DreamHack and Currys PC World Announce Partnership for 2020 UK League of Legends Championship
STOCKHOLM — DreamHack, the premier gaming lifestyle festival, and Currys PC World, the UK’s largest electrical retailer, have announced a partnership for the 2020 UK League of Legends Championship (UKLC). The sponsorship will continue through the conclusion of the UKLC in August.
The UKLC season began on June 14, 2020, and features eight teams from the UK and Ireland over an eight week period in June, July and August. The eight teams will compete in a double best-of-one round-robin format, with the top four teams advancing to the playoffs. There will be £20,000 awarded to the teams and players for participation in the UKLC. Additionally, the two top-scoring teams in the UKLC will be given the opportunity to compete to win a place in the Northern League of Legends Championship (NLC), with a structure mirroring professional football.
“We are grateful for the support of Currys PC World,” said DreamHack Co-CEO Roger Lodewick. “The UKLC season has been off to a great start this week, and we know this sponsorship will help DreamHack continue to offer an exceptional experience for our fans, teams, organizers and partners.”
“We’re super excited to kick-off this partnership with DreamHack. Grass roots esports is a really important entrance for aspiring esport players and DreamHack UKLC is a platform into the world’s most competitive Esport Leagues,” said Nick Hayden, Head of Gaming, Currys PC World.
Hayden continued: “Currys PC World strives to offer the very best in PC Gaming, with independent benchmarks on all our PC’s so gamers know exactly what performance they will get straight out of the box — a wide range of components for upgrades and the best accessories every gamer needs to win. We are delighted to play our part helping gamers play better. The Championship has launched and I’m looking forward to seeing the teams grow and use their skills to compete their way to the finals.”
Additional UKLC details, including a full schedule, qualifier information, and team lists can be found at dreamhack.com/uklc.
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ABOUT DREAMHACK
DreamHack is all about entertainment for the digital generation. Founded in 1994 as a BYOC LAN party, DreamHack grew over 25 years to a global phenomenon as the digital festival for today’s youth, hosted throughout Europe and North America. DreamHack festivals feature multiple esports competitions, live music, exhibitions, creative competitions, LAN party, cosplay and much more. DreamHack helped pioneer esports and continues to be one of the largest global producers of esports content. Millions of viewers tune in from all over the world to watch DreamHack broadcasts every year. DreamHack events welcomed over 335,000 visitors in 2019.
More information is available at dreamhack.com. DreamHack is part of leading international digital entertainment group MTG. More information at mtg.com.
ABOUT DIXONS CARPHONE
Dixons Carphone is a leading multichannel retailer of technology products and services, operating in nearly 1,000 stores and 16 websites in eight countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us.
We are the market leader in the UK & Ireland, throughout the Nordics and in Greece, employing 42,000 capable and committed colleagues. Our full range of services and support makes it easy for our customers to discover, choose, afford and enjoy the right technology for them, throughout their lives. The Group’s core operations are supported by an extensive distribution network, enabling delivery to stores and homes, a sourcing office in Hong Kong and a state-of-the-art repair facility in Newark, UK.
Our brands include Currys PC World and Carphone Warehouse in the UK & Ireland and iD Mobile in the UK; Elkjøp, Elgiganten and Gigantti in the Nordics; and Kotsovolos in Greece. Our Dixons Travel brand has a presence across several UK airports as well as in Dublin and Oslo, and our services are provided through Team Knowhow.
Dixons Carphone has an ambition to reach 1 million older people, who might otherwise be excluded, and help them benefit from amazing technology by 2021.
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DREAMHACK MEDIA CONTACTS:
Per Sjölin, DreamHack+46 730 25 31 99 | per.sjolin@dreamhack.com
Melissa A.E. Sanders, Tadpole Communications
+1.404.909.6726 | melissa@tadpolecomm.net
CURRYS PC WORLD MEDIA CONTACT:
Jess Barber
+44 (0) 7943 230036 | Jessica.Barber@mcsaatchi.com