ESL and DreamHack enter Three-Year Media Rights Deal in Brazil with Omelete and Globo

Globo and Omelete Together with Professional Streamer Gaules Become Official Media Partner of ESL and DreamHack to Broadcast ESL Pro Tour CS:GO Until 2023

Cologne / Stockholm — ESL, the world’s largest esports company, and DreamHack, the premier gaming lifestyle festival, today announced a three-year media deal with Brazil’s top media outlets Globo and Omelete. In cooperation with professional Brazilian streamer Gaules, who recently joined Omelete, the partnership aims to bring  Counter-Strike: Global Offensive (CS:GO) in Portuguese to the passionate Brazilian CS:GO community. As part of the deal, all tournaments within ESL Pro Tour for CS:GO, including the ESL Pro League, ESL One, Intel® Extreme Masters, DreamHack Masters & DreamHack Open, will be broadcast in Portuguese language via respective distribution channels of Globo and Omelete.

 Beginning in Q1 of 2020 and over the course of the next three years, all ESL Pro Tour tournaments for CS:GO will be brought to the Brazilian community via linear and digital channels of Globo and Omelete. The top ESL and DreamHack CS:GO tournaments will be broadcast in Portuguese by SporTV3, Globo’s principal multi-sport channel on Brazilian linear television, whereas Omelete acquired the rights to distribute all matches online. Contracted by Omelete, Gaules will serve the audience digitally by promoting and broadcasting the competitions, including all qualifiers through live streaming via his Twitch channel as well as through Gaules TV, a show that will feature Brazilian CS:GO talent.“We are delighted to work together in Brazil with Globo, a leading mass media company, and Omelete, a representative entertainment company. By partnering up with both companies, the Brazilian fans can now enjoy a premium viewing experience via various channels,” said Frank Uddo, Senior Vice President Global Media at ESL. “With Globo serving the linear TV audience and Omelete delivering our content to digital platforms supported by the top local streamer, the partnership allows more fans than ever in Brazil to enjoy professional esports however they choose.”

“All of us at DreamHack are pleased to bring our great content to South America through this new partnership with Globo and Omelete,” said DreamHack Co-CEO Roger Lodewick. “With their impressive reach, we will now be able to connect with even more esports enthusiasts in South America. Gaming brings communities together — and there couldn’t be a better time to bring fans the excitement of esports.”

As part of the partnership, Globo and Omelete as main media partners of ESL and DreamHack  in Brazil, further acquired the rights to execute additional marketing initiatives via social media as well as the right to organize fan fests in order to provide local fans with the opportunity to watch selected tournaments remotely collectively.

“One of Brazil’s biggest entertainment companies, Omelete, which was born on the internet and now enables amazing experiences for millions of people, has now striken a partnership with one of the world’s greatest media outlets, Globo, and a world-class streamer, Gaules, in order to establish what has currently been considered one of the world’s boldest esports coverage strategies”, said Pierre Mantovani, Omelete Company’s CEO.

Globo as one of the top Brazilian media outlets covers 98.6% of the municipalities in Brazil, reaching 99.6% of the country’s population via their linear TV channels. Globo reaches 85% of the Brazilian population that has access to the internet making their sub-entities G1, Gshow and globoesporte.com leaders in market share of their respective categories. By reaching more than 100 million people daily across its linear and digital services, Globo has become truly a global player for content from and for Brazil.

“Since 2017, Globo has been investing in the world of games and electronic sports that go far beyond the media. Important esports championships worldwide are as great as any other sports event, not only when it comes to star players, teams, and fans, but also the show that’s put on, the feeling of joy, the matches, the championships. ESL and DreamHack represent the greatest avatar of it all. The partnership between Globo, Omelete, and Gaules enables us to bring the best kind of CS:GO-related content to all Brazilian fans, from the hardcore players to the casual ones, who will be able to get to know Brazilian athletes who are doing their best during these competitions”, said Leandro Valentim, Head of Games and esports at Globo.

“A partnership with ESL and DreamHack is great, since it allows us to expand the kind of content we offer to the gaming community. I’m really glad we can offer esports enthusiasts the opportunity to choose how to watch streaming sessions! Especially because we will feature a talented team of casters to make it possible. Let’s root together and have fun as fans” said Gaules.

For more information please direct yourself to globoesporte.com and omeletecompany.com and make sure to check out the ESL Pro Tour official website to keep yourself informed on upcoming tournaments.

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About ESL

ESL is the world’s largest esports company. Founded in 2000, ESL has been shaping the industry across the most popular video games with numerous online and offline esports competitions. The company operates high profile, branded international leagues and tournaments under the ESL Pro Tour including ESL One, Intel® Extreme Masters, ESL Pro League, and other premier stadium-size tournaments, to more clearly define the path from zero to hero. ESL also produces the ESL National Championships, grassroots amateur cups, and matchmaking systems, creating a world where everybody can be somebody. With offices all over the world, ESL is leading esports innovation on a global scale through the combination of global ESL competitions, amateur leagues, publisher activations, and more. ESL is a part of MTG, the leading international digital entertainment group. About.eslgaming.com

ESL Pro Tour - The ESL Pro Tour combines multiple, previously unconnected ESL and DreamHack tournaments from various game titles into dedicated circuits that build toward grand championships each year. The collaboration aims to create a more complete path from “zero to hero” for aspiring players, a more compelling story to follow for existing CS:GO, StarCraft II and WarCraft III fans, and a more transparent structure for new esports fans. 

About DreamHack

DreamHack is all about entertainment for the digital generation. Founded in 1994 as a BYOC LAN party, DreamHack grew over 25 years to a global phenomenon as the digital festival for today’s youth, hosted throughout Europe and North America. DreamHack festivals feature multiple esports competitions, live music, exhibitions, creative competitions, LAN party, cosplay and much more. DreamHack helped pioneer esports and continues to be one of the largest global producers of esports content. Millions of viewers tune in from all over the world to watch DreamHack broadcasts every year. DreamHack events welcomed over 335,000 visitors in 2019.

More information is available at dreamhack.com. DreamHack is part of leading international digital entertainment group MTG. More information at mtg.com. 

About Globo

Being one of the world’s leading communications company requires great creativity, professionalism and investment in quality and innovation. Globo produces close to 3,000 annual hours of drama and entertainment, as well as over 3,000 hours of journalism, programs, series and interviews with a high standard of quality that have received over 90 nominations in the International Emmy Awards and won 17 awards. The company has also had its works screened in renowned international festivals such as the Berlinale (Germany), Series Maria (France) and TIFF (Canada). Currently, the network covers 98.6% of Brazilian territory, reaching 99.5% of the population and 120 affiliated broadcasting stations throughout the country. More than 90% of the network's programming is produced in-house, making Globo the country's largest job provider for artists, writers, journalists and producers. 

Major sporting events, such as the Olympic Games, World Cup, F1 and UFC are also aired by Globo. In esports, the company has partnerships with the main publishers and exhibits the main competitions. Globo also participates in projects like Brazil esports Awards, Game XP (game park), Player1 (matchmaking platform), JEE and TUES (school and college esports Leagues) and CBCS (Brazilian Championship of CS: GO). 

About Gaules

Alexandre Gaules is one of the first pro-players in Brazil and the responsible for making the Counter-Strike game popular in the country. Nowadays, he is considered to be one of the top10 streamers in the world and top 1 for a non-English language speaker channel. His twitch channel (Gaules and GaulesTV) has more than 1.5M followers and approximately 50M hours watched per year.

About Omelete Company

20 years ago,Omelete was born to become the biggest entertainment company in Brazil. With the purpose of making the fan’s life better though entertainment, O&CO has been recognized for its live experiences (events, festivals, esports tournaments), content (original productions, digital influencers), media platforms (digital video channels, social networks, apps and internet portals), market intelligence and retail, leading the conversation with young generations, talking with more than 15M people monthly.

The most passionate communities of the pop culture world, have the best of Cinema, Games, HQ’s, E-sports, TV shows, music and books, though our 5 brands: Omelete, top brand for entertainment in Brazil, The Enemy, one of the most respected Gaming Portals in Portuguese language, CCXP, the biggest pop culture event in the world, located in Brazil and Cologne, GameXP the biggest game festival in Brazil and GaulesTv, the brand that was born from the world’s top10 influencer on Twitch.

Press and PR Manager
per.sjolin@dreamhack.com

Melissa A.E. Sanders

PR Specialist, Tadpole Communications
melissa@tadpolecomm.net