DUIU raises funding to challenge TikTok-style feeds with participation-first social platform

Swedish startup DUIU has raised new funding to launch a social video platform designed to replace passive scrolling with participation-driven content systems.While platforms like TikTok and Instagram have optimised for consumption at scale, DUIU is built on a different premise: that visibility should be earned through interaction, not dictated by opaque algorithms. The shift comes as regulators and brands increasingly question how algorithmic feeds shape attention and distribution. At the core of the platform is a new format for short-form video. Users respond to videos in structured