E-CENTIVES, INC. CREATES COMPREHENSIVE INTERACTIVE DATABASE MARKETING SYSTEM WITH ACQUISITION OF BRIGHTSTREET, INC.#S AS

E-CENTIVES, INC. CREATES COMPREHENSIVE INTERACTIVE DATABASE MARKETING SYSTEM WITH ACQUISITION OF BRIGHTSTREET, INC.'S ASSETS Combination provides unique data tracking capabilities to help fast moving consumer goods (FMCG) companies build and promote direct consumer relationships e-centives, Inc., the US-based provider of online direct marketing technologies and services, today announced that it has completed its acquisition of the assets of BrightStreet, Inc., a developer of sophisticated promotional and data tracking technologies that allow companies to build stronger relationships with their customers through the Internet. Particularly important is the ability for FMCG manufacturers, whose current relationship with customers is mainly through retailers, to build direct relationships through services such as secure and targeted coupons that can be printed from a user's computer and redeemed in retail shops. This system is better able address the concerns about the potential for fraud in Internet couponing. BrightStreet's proven Internet marketing applications and extensive expertise provide e-centives' clients with a complete solution that enables them to: · use the Internet to deliver secure, customised, fully trackable marketing programmes and promotions that drive offline sales · track redemptions by "closing the loop" to identify various consumer segments and analyse their purchase behavior · gain unparalleled insights about consumer preferences and motivations · enhance consumer relationships with rich data modeling and sophisticated targeting. Kamran Amjadi, e-centives chairman and CEO, said: "We are convinced that BrightStreet is the leading technology platform for the delivery of key Internet-based promotional programmes such as secure and targeted coupons that can be printed from a user's computer and individually tracked to offline redemptions. This closed-loop marketing technology provides one of the few mechanisms to precisely track marketing return on investment, along with individual and aggregate consumer data. Coupled with e-centives existing infrastructure, services and leading applications such as email marketing and data mining, our clients can now enjoy a sophisticated and comprehensive solution that is unique in the marketplace." BrightStreet has developed leading, patented technologies for companies to identify, build and manage consumer databases with precise consumer purchases. This technology and infrastructure is used for powering a variety of promotional offerings, including coupons, rebates, sales circulars, surveys, trial offers and loyalty programmes. The BrightStreet system was built to meet the stringent requirements of Fast Moving Consumer Goods manufacturers with benefits that cross many other industries, delivering secure, trackable promotions that can be tailored and analysed market-by-market, store-by-store, consumer-by-consumer. Scott Wills, BrightStreet's former CEO and e-centives' current senior vice president, said: "We are extremely proud of our accomplishments in building the industry's most powerful promotions platform and, through our development, securing a number of significant patents which enable us to provide extensive protection to our clients. But more importantly, we have tested our platform with some of the world's leading FMCG brands and successfully expanded our solutions with them both in the U.S. and internationally. Our product's campaign management, delivery, data tracking and reporting capabilities are now considerably enhanced when combined with the e-centives technology platform and delivery services. Our clients gain the benefit of a fully integrated and unified system that provides a single view of individual consumer behaviour and allows more innovative ways to promote and enhance consumer relationships." BrightStreet executives and personnel have joined the e-centives staff, expanding operations in the company's San Francisco Bay Area office. ENDS About e-centives, Inc. e-centives, Inc. is a leading provider of Internet direct marketing and distributed commerce infrastructure software and services. The company was founded in 1996 and has established relationships with companies across a broad range of industries including the Internet (portals and destination sites), retail, banking, insurance, and telecommunications. Clients include AT&T, Washingtonpost.com, iVillage.com, Dell and Vizzavi. Headquartered in Bethesda, MD, with offices in San Francisco, New York and London, e-centives, Inc. is traded on the SWX New Market under the symbol "ECEN". Under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, e-centives cautions investors that any forward- looking statements or projections made by the company, including those that may be made in this press release, are based on management's expectations at the time they are made, but they are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Specifically, e-centives forecasts of revenue growth, membership growth, and EBITDA are forward looking in nature, and could differ materially from current expectations. e-centives' future results may be impacted by factors such as technological changes, market acceptance of the company's services, and competitive market pressures. e-centives' future results also may be impacted by other risk factors listed in its prospectuses dated October 2, 2000, July 3, 2001 and November 21, 2001 and Forms 10-K and 10-Q filed with the Securities and Exchange Commission. By making these forward-looking statements, e- centives undertakes no obligation or intention to update these statements after the date of this release. Contact: In the UK: David Pincott/Lis Walton Pirate Communication 020 7760 7052/7054 david@piratecomms.com / lis@piratecomms.com In the U.S.: David Samuels Jamie Bass (investor queries) (media queries) e-centives, Inc. e-centives, Inc. +1.240.333.6254 +1.240.333.6172 dsamuels@e-centives.com jbass@e-centives.com ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2002/02/27/20020227BIT01050/wkr0001.doc http://www.waymaker.net/bitonline/2002/02/27/20020227BIT01050/wkr0002.pdf