E-CENTIVES, INC. CREATES COMPREHENSIVE INTERACTIVE DATABASE MARKETING SYSTEM WITH ACQUISITION OF BRIGHTSTREET, INC.#S AS
E-CENTIVES, INC. CREATES COMPREHENSIVE INTERACTIVE DATABASE MARKETING SYSTEM WITH ACQUISITION OF BRIGHTSTREET, INC.'S ASSETS Combination provides unique data tracking capabilities to help fast moving consumer goods (FMCG) companies build and promote direct consumer relationships e-centives, Inc., the US-based provider of online direct marketing technologies and services, today announced that it has completed its acquisition of the assets of BrightStreet, Inc., a developer of sophisticated promotional and data tracking technologies that allow companies to build stronger relationships with