Swedish TV provider to deliver tailored adverts to viewers of online TV services with Edgeware’s Ad Enabler
Stockholm, Sweden – November 9, 2018 – Edgeware has today announced that Com Hem, Sweden’s largest cable TV operator, has selected its Ad Enabler origin software. The solution will be used to prepare the TV/Video content for high quality internet delivery with support for personalized advertising experiences on 20 of Com Hem’s IP-delivered TV channels.
“We’re deploying this new ad insertion system so that we can create more engaging viewing experiences for the audiences of our online TV services and provide our advertisers the opportunity to present ads personalized to individual viewers,” said Magnus Lindhe, Head of TV development at Com Hem. “But it’s imperative that these higher-value replacement ads are delivered glitch-free. We’ve selected Edgeware’s origin Ad Enabler because it allows us to deliver the highest-quality TV experience which is of high importance for both advertisers and viewers.”
The Edgeware origin Ad Enabler uses frame-accurate segmentation to deliver an exact and seamless transition between frames of the programming and adverts. It detects ad markers in incoming live streams, which dictate where an ad break is to be inserted and for how long it should last. The segmentation provided by the Ad Enabler makes sure that the transitions between content and ads are precise and that ad breaks don’t override parts of the original content or cause glitches in the viewing experience. Edgeware’s ad insertion solution is also one of the first to support live OTT ad insertion on the MPEG-DASH standard – the native format for Android devices.
“This project illustrates the importance of personalized ad insertion to the online TV market,” said Karl Thedéen, CEO at Edgeware. “We’re delighted to have the opportunity to work in this area with one of the largest TV providers in the country, and this order from Com Hem demonstrates that we are in a leading position with our new second generation software solutions for ad insertion and origin products.”
Com Hem’s new ad insertion system will be implemented by the end of 2018.
About Com Hem Group
Com Hem Group offers broadband, TV, play and telephony services to Swedish households and companies. Its powerful and future-proofed network with speeds up to 1 Gbit/s, covers half of the country’s households, making the Com Hem Group an important driver of creating a digital Sweden. Com Hem brings its 1.45 million customers the largest range of digital-TV channels and play services via set top boxes as well as on-the-go for tablets and smartphones. The company was founded in 1983 and has approximately 1,100 employees. Com Hem Group is headquartered in Stockholm and operates through three subsidiaries; Com Hem AB, Boxer TV Access AB and iTUX Communication AB. In 2017, Group sales totalled SEK 7,136 million. http://www.comhemgroup.com
Edgeware supplies operators and content providers with systems to deliver modern TV services over the Internet at a huge scale. Edgeware’s unique technology provides an outstanding viewing experience that allows its customers to retain control of their content. Edgeware has more than 200 customers and is headquartered in Stockholm, Sweden, with staff in 11 countries across Europe, Asia and the Americas.
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