Nicklas and I are extremely happy with the growth investment from eEquity and it feels great to have them onboard our growth journey. We chose eEquity primarily due to their strong e-commerce expertise and active ownership approach. In addition, we are convinced that eEquity’s deep sector knowledge from previous DTC investments and wide network will be of great value to us. We look forward to scaling the company together with eEquity with the ambition of becoming the leading brand within men’s apparel and accessories.

I am very impressed by John and Nicklas’ entrepreneurial journey that started back at Lund University in 2008 and the entire eEquity team is proud of being the company’s first external investor. John and Nicklas have built a fantastic company with an astonishing value proposition and has grown profitably every year since its founding. The company has successfully transformed itself to a scalable e-commerce business and we are convinced that we will bring great value to John Henric based on our previous experience from growth journey within adjacent segments.