eEquity invests SEK 70 million in the fast-growing fashion brand John Henric with the intention of accelerating global growth
eEquity, a Nordic growth investor focused on digitally-enabled businesses, has completed the eleventh deal in its fourth fund through an investment in the Malmö-based DTC (“Direct to consumer”) company John Henric. The company focuses on the affordable luxury segment and sells men’s fashion apparel and accessories through its own web shop and own physical stores. Through the partnership with eEquity and related growth capital, John Henric will accelerate its growth journey with the intention of becoming the leading brand within men’s fashion.John Henric, founded in 2008 by John Ekström and