eEquity AB

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Nicklas and I are extremely happy with the growth investment from eEquity and it feels great to have them onboard our growth journey. We chose eEquity primarily due to their strong e-commerce expertise and active ownership approach. In addition, we are convinced that eEquity’s deep sector knowledge from previous DTC investments and wide network will be of great value to us. We look forward to scaling the company together with eEquity with the ambition of becoming the leading brand within men’s apparel and accessories.

John Ekström, CEO and co-founder of John Henric

I am very impressed by John and Nicklas’ entrepreneurial journey that started back at Lund University in 2008 and the entire eEquity team is proud of being the company’s first external investor. John and Nicklas have built a fantastic company with an astonishing value proposition and has grown profitably every year since its founding. The company has successfully transformed itself to a scalable e-commerce business and we are convinced that we will bring great value to John Henric based on our previous experience from growth journey within adjacent segments.

Viktor Borg, Investment Manager at eEquity

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eEquity invests in Venture Design – a leading online B2B2C player in furniture

Tue, Apr 26, 2022 09:41 CET

eEquity, a Nordic growth investor focused on digitally enabled businesses, has completed an investment in furniture seller Venture Design. eEquity is the only investor in the financing round encompassing almost EUR 10 million. Venture Design operates as a furniture sales partner with a B2B2C model that incorporates sourcing expertise, professional product captioning and dropshipping delivering directly to end-users. With this partnership, Venture Design will continue their growth journey, aiming to become a leading B2B2C player within home furnishing in Europe.Sweden-based Venture Design,

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eEquity invests in Venture Design – a leading online B2B2C player in furniture