eEquity AB

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Nicklas and I are extremely happy with the growth investment from eEquity and it feels great to have them onboard our growth journey. We chose eEquity primarily due to their strong e-commerce expertise and active ownership approach. In addition, we are convinced that eEquity’s deep sector knowledge from previous DTC investments and wide network will be of great value to us. We look forward to scaling the company together with eEquity with the ambition of becoming the leading brand within men’s apparel and accessories.

John Ekström, CEO and co-founder of John Henric

I am very impressed by John and Nicklas’ entrepreneurial journey that started back at Lund University in 2008 and the entire eEquity team is proud of being the company’s first external investor. John and Nicklas have built a fantastic company with an astonishing value proposition and has grown profitably every year since its founding. The company has successfully transformed itself to a scalable e-commerce business and we are convinced that we will bring great value to John Henric based on our previous experience from growth journey within adjacent segments.

Viktor Borg, Investment Manager at eEquity

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eEquity invests in fast-growing golf apparel brand Macade

Mon, Dec 04, 2023 11:18 CET

eEquity, a Nordic growth investor partnering with digitally enabled businesses, has completed an investment in Macade - a Swedish-founded, direct-to-consumer golf apparel brand. Founded in 2019, Macade has seen a quick rise to fame, not least in the North American market, with a novel product assortment attracting casual and professional golfers alike. The partnership between eEquity and the entrepreneurs will enable Macade to execute key strategic initiatives and investments, accelerating its journey towards becoming a leading global brand within golf apparel and accessories.Founded in

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eEquity invests in fast-growing golf apparel brand Macade