A strong message from Emerse in 2018
Two-thirds through 2018, the Lund based company Emerse has already exceeded last year's performance with a turnover of 35 million; a 92% growth compared with the same period in 2017.
This outcome demonstrates that Emerse's proprietary technology platform has gained more customers who understand that programmatic ad purchases need not be problematic. Emerse's reputation for being an easy-to-use DSP (Demand Side Platform), combined with high levels of customer service and support, are believed to be behind this success.
- More and more advertisers see what kind of results can be achieved with programmatic advertising. Today's new technology is used by many to increase sales, drive more shop visits, strengthen brands, increase awareness, and even for election campaigns. Our goal is always to create not only reach, but effect. We want to see an increase in customer sales and that their other goals are met. Emerse technology is an aid to all of that and all our development is driven by this philosophy. The unique knowledge we have gained in over 10 years of digital advertising working for several successful companies is valuable for all of our customers, says Carl-Johan Grund, CEO and founder of Emerse.
Recent strengthening of the sales team has been extremely positive and has allowed Emerse to develop a share of the Swedish market, but Europe remains strong too. Last year, programmatic media purchases and computer-driven marketing passed traditional media buying in volume across Europe. This means that an advertiser or its agency no longer purchases inventory singly from hand-picked media houses. Now, artificial intelligence, machine learning and other groundbreaking techniques can help brands create and deliver much more personalized and customized ads. The marketing industry has developed so that the risk of spending money on unnecessarily wide-ranging ads or scratches is no longer prevalent.
Emerse constantly develops its algorithms for increasing accuracy and connects continuously to ever more qualitative media and marketplaces that refine global reach. An example from this past year, as many customers have appreciated, is our integration with Nordic Data Resources. NDR specializes in geographic orientation and household data to reach entire populations in both Nordic and international markets. Emerse integrates NDR's data into its own platform, offering customers a unique way of targeting campaigns and reaching out to consumers in a distinctly reliable way.
The remaining four months of the year look promising, not least with many leads to follow up from the DMEXCO fair in Cologne earlier this month, the biggest event for digital marketing in Europe. Emerse was one of 1100 exhibitors and now has a demo calendar packed through to the year end, with capacity for more.
For further information, please contact:
Carl-Johan Grund, CEO of Emerse, via carl-johan.grund@emerse.com or +46 700 605 000
About Emerse
Emerse is a fast growing Swedish company in the field of programmatic advertising. Since starting in 2007, Emerse has been hired by many well-known companies such as Honda, Pizza Hut, Samsung, Mercedes, Coca-Cola, LG, Shell and Disney. Its technical platform (DSP – Demand Side Platform) which was developed in-house, works with advanced targeting algorithms. As well as helping Barack Obama and Bill de Blasio win election victories. Owned and managed by its founder, Carl-Johan Grund, Emerse was joined in 2015 by Spiltan, Sweden’s premier investment company, who became a major shareholder.
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