Court Approves Floramoda Inc’s Purchase of Nurserymen’s Exchange

Monterey Peninsula Horticulture Subsidiary Wins Bid on Chapter 11 Wholesale Flower Retailer

Salinas, California- July 20, 2011- The U.S. Bankruptcy Court approved Floramoda Inc.’s purchase of certain assets of Nurserymen’s Exchange.

The Floramoda purchase provides financial stability and security for Nurserymen’s Exchange and its employees, enabling Nurserymen’s Exchange to move forward with certainty in the future of the company.

Nurserymen’s Exchange and Floramoda are an ideal pairing, with great synergy existing among their products, customer base, and business values. The new relationship is seen by both sides to be an exciting beginning to a mutually beneficial arrangement.

“Nurserymen’s Exchange has a long legacy in the industry and in its community. The new Floramoda/Nurserymen’s Exchange relationship will enable that legacy to continue and thrive as we build on each other’s strengths,” said Charles Kosmont, CEO of Monterey Peninsula Horticulture.

Nurserymen’s Exchange, headquartered in Half Moon Bay, California, began in 1941 and is one of the country’s largest wholesalers of indoor blooming plants, specialty foliage and packaged plants. In addition to their 5.5 million square feet of greenhouse growing space, the purchase will make Monterey Peninsula Horticulture the third largest greenhouse grower in the country.

Monterey Peninsula Horticulture, Inc., based in Salinas, California, was founded in 1981 and currently has three subsidiaries: Rocket Farms, an industry leader recognized for innovative methods and quality potted ornamentals-particularly orchids and poinsettias; Growers Transplanting, a technology leader widening the applications and capabilities of automated transplanting; and Floramoda, the buyer of Nurserymen’s Exchange.

Ashley Huffman

Environmental Relations

Phone: 831-649-2334

Email: ashley@environmental-relations.com

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