Epidemic Sound Rebrands to Champion Innovation and Creativity for Brands, Creators, and Artists
- Today the soundtracking platform for content creation, Epidemic Sound, revealed its new brand identity
- In partnership with the award-winning, brand and design agency Bold Scandinavia / NoA, Epidemic Sound’s new brand and identity reflects its commitment to harness innovation to fuel creativity among brands, creators, and artists
- Starting today, the new brand and identity will gradually be rolled out across the entire Epidemic Sound platform
Stockholm, Sweden – Epidemic Sound, the soundtracking platform for content creation, has today unveiled a new brand and visual identity. The new design, which evolves the Epidemic Sound brand to represent its most bold and vibrant qualities, was created in partnership with Bold Scandinavia / NoA - 2021’s European Design Company of the Year at LIA (London International Awards).
From innovative disruptor to leading soundtracking platform for brands and creators
Since its creation in 2009, Epidemic Sound has grown to become the leading soundtracking platform for brands and creators. With YouTube and TikTok videos including Epidemic Sound tracks garnering 2.5 billion daily views, 2023 saw the company’s music soundtrack more content than ever before, from documentaries to TV-series, podcasts, advertising commercials, and social media content. In the past year, the company signed world-renowned artists such as Jordin Sparks, while continuing to release quality music across a wide variety of genres such as Classical, Hip-Hop, K-POP, and more. The company also launched next-generation, AI-powered soundtracking tools such as Soundmatch to accelerate its journey toward frictionless soundtracking. This progress has necessitated a bolder, more expressive brand identity to truly reflect Epidemic Sound’s role and future in the creative community.
“We’re humbled by our journey from an innovative disruptor, to the leading soundtracking platform for content creation”, said Oscar Höglund, Co-Founder and CEO at Epidemic Sound. “Epidemic Sound’s founding objectives were to provide simple music licensing for content creators, while helping artists to get paid and grow, and we’ve consistently developed the ways we solve these over the years. As a result, we’ve scaled our service significantly, building unparalleled insight into how music is used in content, which provides us with unique knowledge to innovate and accelerate our offering. We needed a brand identity that reflects both the next stage of our journey, as well as our commitment to our roots. We now have that.”
Commenting on the rebrand and the collaboration with Bold Scandinavia, Global Brand Director at Epidemic Sound, Rob Bullough, said: “We are incredibly excited to unveil our refreshed brand identity, showcasing the very best of Epidemic Sound with the clearest signal possible. This is not a pivot; it is a loud celebration of everything which makes us unique, putting our company's strengths front and center. This refresh is all about letting the pride we have in our artists, our team, and our technology shine through. A massive shoutout to our partners at Bold for their extraordinary dedication, creativity and precision – this has been the most rewarding, humbling, and constructive collaboration I've ever experienced with an agency. ”
The new Epidemic Sound brand and identity, which can be seen here, has been introduced globally today across much of its platform and will be rolled out gradually across the entire Epidemic Sound platform.
About Bold Scandinavia:
Bold Scandinavia is a branding and design agency devoted to creating meaningful & impactful brands. Bold was founded in 2011 by Chief Creative Officer Oskar Lübeck and CEO Carl-Fredrik af Sandeberg and is now one of the largest brand- and design agencies in Scandinavia with offices in Stockholm, Oslo and Copenhagen. Bold partners and work with some of the most visionary brands in the world, from start-ups to global icons such as Paysafe, Checkout.com, Minecraft, Zettle by Paypal, EQT, Scandinavian Airlines, Homevolt, Eurovision, EA games and H&M.
Bold's work has been awarded with many of the most prestigious international design awards and is featured in The Drum's World Creative Rankings. In 2021 Bold won a Grand Prix in Eurobest and was voted ‘European Design Company of the Year’ by London International Awards (LIA).
Bold is also one of the founding agencies of The North Alliance (NoA), Scandinavia’s leading creativity and tech family specialized in creating customer-driven growth.
About Epidemic Sound:
Epidemic Sound has transformed the soundtracking experience for global brands and professional creators, with an expansive catalog of world-class music and sound effects that's seen and heard over 2.5 billion times a day around the globe. Providing a direct license model that comes with all rights included and next-generation soundtracking tools, Epidemic Sound empowers creators to unlock more feeling in everything they create and share their stories with the world. Epidemic Sound continuously enriches its world-class catalog of music by teaming up with artists, composers, and producers to create tracks spanning all genres, while supporting them financially and creatively.
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