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At Epidemic Sound, we are proud to be at the forefront of the creator economy, providing valuable insights and tools that can help content creators maximize their potential earnings and succeed in this rapidly evolving industry. Our report highlights the trends driving this dynamic sector and how content creators adapt to take full advantage of these opportunities. We believe that providing valuable insights can help content creators thrive in this dynamic industry.
Oscar Höglund, CEO of Epidemic Sound
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Epidemic Group¹ publishes 2025 Annual and Sustainability Report: A transformative year investing significantly into AI and bringing the company back to profitable growth in 2026

Epidemic Group publishes its 2025 Annual and Sustainability Report, marking a pivotal year toward its mission to reimagine storytelling through music, sound, video, and AI. The year was characterised by transformational work to set the company up for success in 2026, including further broadening Epidemic's strategy beyond music licensing. The significant operational investments made in 2025 are now allowing Epidemic to deliver the next-generation creative platform to its customers, future-proof its organization, and implement an AI-first approach. Operational Highlights · Epidemic

Epidemic Group* acquires Blenda Labs, a next-generation video entertainment company

Acquisition builds on the group's April 2026 strategic announcement, combining Blenda Labs’ proprietary tech for video production with the group’s catalog and IP expertise to create next-generation entertainment for the new era.  Stockholm, Sweden, July 3, 2026 - Epidemic Group today announced the acquisition of Blenda Labs, a next-generation video entertainment company based in Stockholm. The acquisition expands the group's capabilities beyond music and sound into video, offering Blenda Labs’ customers of premium IP owners an integrated route from story to screen. Blenda Labs’

re/works by Epidemic Sound arrives in the U.K. with Ross From Friends

The global artist series continues with its first U.K. release, as Ross From Friends reworks ‘I’m Summer’ for creators, brands, and fans worldwide. Stockholm, Sweden, June 26, 2026 – Epidemic Sound, the world's leading soundtracking platform powering over 3.5 billion video views daily across TikTok and YouTube, today announces the first release in the U.K. edition of re/works by Epidemic Sound , its global artist series inviting celebrated musicians to reimagine tracks from the company's wholly-owned catalog.  The first release

Veel partners with Epidemic Sound to power safe, scalable soundtracking

Veel, the AI-powered platform for creator–brand UGC video collaboration, has partnered with Epidemic Sound. Brands and creators on Veel now get direct access to a world-class catalog of high-quality, fully licensed music and sound effects, built right into the platform through a seamless API integration. Stockholm, Sweden, June 22 – Epidemic Sound, the world's leading soundtracking platform powering over 3.5 billion video views daily across TikTok and YouTube, today announced a new API partnership with Veel, the AI-powered CreatorOps platform that helps brands and creators collaborate on

Epidemic Sound launches Soundproof as new research reveals widespread music licensing risk across brand content

New research finds that 56% of brands have experienced music copyright or takedown issues in the past two years; 83% say they're concerned their past music use would not survive a formal audit.  Stockholm, Sweden, June 18, 2026 – As brands race to produce more content across more channels, a significant majority are exposing themselves to growing licensing, compliance and governance risk, according to a new survey of 500 US and UK brands conducted by Epidemic Sound .  The Content Shift: How Brands are Adapting in 2026 

Epidemic Sound launches the enterprise soundtracking playbook to help brands navigate a more complex music licensing landscape

With copyright lawsuits against brands multiplying and generative AI music adding new legal uncertainty, Epidemic Sound has launched the enterprise soundtracking playbook : a free guide to help enterprise teams manage copyright risk, evaluate music licensing vendors, and build a sound strategy. Stockholm, Sweden, 25 May 2026 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, has today launched the enterprise soundtracking playbook, a free

EPIDEMIC SOUND’S RE/WORKS RETURNS WITH KLEERUP, JENNY WILSON AND DAN LISSVIK

Stockholm, Sweden, 29 May 2026 – Epidemic Sound today releases the second batch of re/works by Epidemic Sound, its global artist series inviting celebrated musicians to reimagine tracks from the company’s wholly-owned catalog. This edition spotlights three artists who have shaped the sound of Swedish and international music across electronic pop, art rock, and indie dance: Kleerup, Jenny Wilson, and Dan Lissvik. The nine new tracks are available from today in Epidemic Sound’s platform for creators and brands worldwide, and across all major streaming services. Sweden has shaped modern

AI is changing how creators work, but control and human creativity will define who succeeds: Epidemic Sound unveils The Future of the Creator Economy Report 2026

· 73% of creators say unclear licensing could limit future business opportunities, highlighting growing risk around ownership and control · 75% say human-created content is becoming a premium in the AI era, reinforcing the value of human creativity as AI-generated content becomes more common · 83% say human-made sound drives stronger emotional connection · 41% say they want to build a sustainable independent business or grow into a media brand or creator studio · 89% of creators feel pressure to use AI to keep up with industry expectations Stockholm, Sweden, May 28, 2026 – As

VEED partners with Epidemic Sound to bring world-class music and sound to its global creator community

VEED, the browser-based, AI video creation platform, partners with Epidemic Sound as its exclusive music partner, using its API to integrate the full Epidemic Sound catalog directly into its platform to empower content creators, marketers, businesses, and educators worldwide. Stockholm, Sweden, May 5, 2026 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, and VEED, the browser-based, AI video creation platform, today announced a new partnership that will see Epidemic Sound become VEED's exclusive music

Epidemic Sound expands beyond music catalog as it builds the next generation creative platform

Strategic evolution powered by AI-driven product development and the acquisition of VXA (now Plenty Labs) expands Epidemic Sound into broader creative and marketing workflows, leveraging its unique combination of technology, IP, and market presence to play a larger role in the future of marketing and content creation.Stockholm, Sweden, April 21, 2026 – Epidemic Sound today announced a major strategic evolution, expanding beyond its core music catalog and licensing model to build a next-generation creative platform for modern content production, including Studio, the scaling of Plenty Labs (

Epidemic Sound integrates AI Assistant into plugins for Adobe Premiere and DaVinci Resolve Studio

Epidemic Sound has integrated its AI-powered soundtracking Assistant directly within all editing workflows. Plugins for Adobe Premiere and DaVinci Resolve Studio, and a desktop app supporting Final Cut Pro, Avid Pro Tools, and more, provide a streamlined creative process via Assistant’s music and sound effect recommendations based on natural language and video context. Stockholm, Sweden, April 15, 2026 – Epidemic Sound, the world’s leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, today announced the integration of its AI-powered

Epidemic Sound updates AI-powered Studio to further streamline soundtracking

· Studio saves video production time for content creators and brands, seamlessly syncing human-made music and sound to videos in moments · The updates offer increased creative control and enhanced audio suggestion quality, while ensuring artists are compensated and distributed through content · Studio's development continues to exemplify Epidemic Sound's belief that AI should empower, not replace human creativity Stockholm, Sweden, April 7, 2026 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, today

Talpa Network and Epidemic Sound extend soundtracking partnership for TV productions, online, and social content

Talpa Network, one of the largest media companies in the Netherlands, extends partnership with Epidemic Sound to leverage the platform’s bulletproof audio licensing, AI-powered soundtracking tools, and world-class music across TV productions, online, and social content. Stockholm, Sweden, March 25, 2026 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, and Talpa Network, one of the largest media companies in the Netherlands, today announced an extended partnership to soundtrack TV productions, online, and

Co-Founder Oscar Höglund steps down as CEO and takes position on the board; CFO Sara Börsvik appointed interim CEO

Epidemic Sound’s Co-founder Oscar Höglund has announced his decision to step down as CEO after 18 years leading the company, and will take up a position on the board.  The board has appointed Sara Börsvik as interim CEO with immediate effect while it conducts a global search for a permanent CEO. Börsvik has been Epidemic Sound’s CFO for the past five years and brings extensive executive leadership and board experience, including as the former CEO of Bonnierförlagen. Oscar Höglund said: “Leading Epidemic Sound for the past 18 years has been the privilege of my life. From the very

Epidemic Sound integrates AI-powered Studio within DaVinci Resolve plugin

Epidemic Sound's AI-powered Studio, now available in its plugin for DaVinci Resolve, instantly creates cohesive, legally safe soundtracks, cutting creation time from hours to seconds with high-fidelity music and sound effects. Stockholm, Sweden, March 10, 2025 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, today announced the integration of the AI-powered workflow, Studio, within its plugin for DaVinci Resolve. Epidemic Sound’s network of brands, content creators, professional videographers, and YouTubers

Financial Times recognizes Epidemic Sound as one of Europe’s fastest growing companies 2026

Epidemic Sound named as one of Europe’s fastest growing companies for the fifth time by the Financial Times, achieving a compound annual growth rate of 33.5% between 2021 and 2024. Stockholm, Sweden, March 6, 2025 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, has been recognized as one of Europe’s fastest growing companies in the Financial Times’ annual FT1000 ranking .  The 2026 FT1000 list was created in partnership with data provider

Epidemic Sound updates Adapt, further enhancing music adaptation capabilities for brands and content creators

· Adapt offers more effective and intuitive music customization through refined prompt interpretation and elevated creative control for brands and creators · Enhanced Adapt user experience through direct integration within the core Epidemic Sound platform, and access to individual adaptation history · The updates continue to mark Epidemic Sound’s commitment to using AI to empower and reward human creativity Stockholm, Sweden, Mar 4, 2026 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, today announced

Epidemic Sound launches desktop app to accelerate soundtracking for brands and creators

Stockholm, Sweden, March 3, 2025 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, today announced the launch of its desktop app to accelerate the soundtracking process for its network of brands and content creators. Epidemic Sound’s universal desktop companion sits perfectly alongside any chosen video editor – including Final Cut Pro, Avid Pro Tools, and more – enabling creators to smoothly drag and drop full music tracks or chosen segments, sound effects, and voiceovers directly to their timeline.  It

EPIDEMIC SOUND LAUNCHES GLOBAL ARTIST SERIES THAT “re/works” MUSIC FOR THE CREATOR ERA

Stockholm, Sweden, February 13, 2026 – Epidemic Sound, the world’s leading soundtracking platform, today launches “re/works by Epidemic Sound,” a new global artist series spotlighting influential musicians from around the world, beginning with a flagship Swedish edition that draws on the country’s unparalleled heritage in music production. An ongoing international initiative, “re/works by Epidemic Sound” invites celebrated artists to reimagine tracks from the Epidemic Sound catalog, transforming them into culturally resonant works that live across streaming platforms, content, brands, and

Björn Borg partners with Epidemic Sound to soundtrack global fashion content and campaigns

Björn Borg, the iconic Swedish sports fashion brand, partners with Epidemic Sound to leverage the platform’s bulletproof audio licensing, AI-powered soundtracking tools, and world-class music for global campaigns and online content. Stockholm, Sweden, February 10, 2025 – Epidemic Sound , the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, and Björn Borg, the internationally recognized Swedish sports fashion brand, today announced a new partnership that will see Epidemic Sound provide music and sound

Blaze AI partners with Epidemic Sound to power small business and brand content with world-class music

Stockholm, Sweden, February 3, 2026 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, and Blaze, the AI ad-creation platform for over 130,000 small businesses (SMBs) and Fortune 500 brands globally, today announced a partnership to bring world-class music to its automated marketing platform, via the Epidemic Sound API. The Blaze platform, which automates weekly marketing materials such as videos, photos, newsletters, and blogs, can now elevate SMB and brand content with over 50,000 world class Epidemic Sound

Epidemic Sound artist The Yard Woman named as one of Youth Music’s Ones To Watch 2026

· Epidemic Sound artist The Yard Woman has been named on Youth Music’s One’s To Watch list, which spotlights top emerging artists tipped for success in 2026 · It marks continued acclaim for The Yard Woman who won Tomorrowland’s 2024 DJ competition, and was nominated for Youth Music’s Music Producer Award 2025 · Now mentored by electronic music pioneer Richie Hawtin, The Yard Woman’s exceptional 2025 saw her soundtrack Paris fashion shows, global brands, and online videos that have amassed hundreds of millions of views Stockholm, Sweden, January 28, 2026 – Epidemic Sound, the world'

Epidemic Sound updates its AI-powered soundtracking Assistant and creative collaborator to accelerate human creativity

· Epidemic Sound’s creative collaborator, Assistant, makes the process of finding the perfect music and sound effects for content faster and more intuitive · Assistant has been updated to include prompt examples, a track mini player, Epidemic Sound’s ‘Find Similar’ technology, and a search history for creators · The new features build on the tool's core functionality of intuitive conversational search for music and sound effects Stockholm, Sweden, January 22, 2026 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok

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