Content Creators are the New Entrepreneurs: Epidemic Sound unveils The Future of the Creator Economy Report 2025

· 94% of content creators say that music contributes to content's success – making it a core ingredient in brand building and driving engagement and discoverability. · 95% of full-time and part-time creators are engaging fans through direct-to-fan models – moving from platform dependent to community owned. · AI is becoming a creative co-pilot – 91% of content creators now use AI in their content creation process. Stockholm, Sweden, June 17, 2025 – Content creators are evolving into brand-builders, technologists, and entrepreneurs. According to Epidemic Sound's The Future of the