Epidemic Sound’s 2024 Future of the Creator Economy Report Reveals Music's Vital Role in Content Success, Ongoing AI Integration by Creators, and Advancing Creator Economy
· 54.9% of monetizing creators now identify as full-time in 2024, signaling a 3% rise from 2023 and underscoring a growing dedication to content creation as a primary income source. · 77% of monetizing creators feel fairly compensated, thanks to ongoing platform monetization programs, with YouTube leading as the top income source (28.6%). · A substantial 84% of content creators continue to leverage AI-powered tools and applications in their content creation process. · An overwhelming 83.7% of creators emphasize music's importance in fostering audience connections, while 80% agree