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At Epidemic Sound, we are proud to be at the forefront of the creator economy, providing valuable insights and tools that can help content creators maximize their potential earnings and succeed in this rapidly evolving industry. Our report highlights the trends driving this dynamic sector and how content creators adapt to take full advantage of these opportunities. We believe that providing valuable insights can help content creators thrive in this dynamic industry.
Oscar Höglund, CEO of Epidemic Sound
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AI is changing how creators work, but control and human creativity will define who succeeds: Epidemic Sound unveils The Future of the Creator Economy Report 2026

· 73% of creators say unclear licensing could limit future business opportunities, highlighting growing risk around ownership and control · 75% say human-created content is becoming a premium in the AI era, reinforcing the value of human creativity as AI-generated content becomes more common · 83% say human-made sound drives stronger emotional connection · 41% say they want to build a sustainable independent business or grow into a media brand or creator studio · 89% of creators feel pressure to use AI to keep up with industry expectations Stockholm, Sweden, May 28, 2026 – As

VEED partners with Epidemic Sound to bring world-class music and sound to its global creator community

VEED, the browser-based, AI video creation platform, partners with Epidemic Sound as its exclusive music partner, using its API to integrate the full Epidemic Sound catalog directly into its platform to empower content creators, marketers, businesses, and educators worldwide. Stockholm, Sweden, May 5, 2026 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, and VEED, the browser-based, AI video creation platform, today announced a new partnership that will see Epidemic Sound become VEED's exclusive music

Epidemic Sound integrates AI Assistant into plugins for Adobe Premiere and DaVinci Resolve Studio

Epidemic Sound has integrated its AI-powered soundtracking Assistant directly within all editing workflows. Plugins for Adobe Premiere and DaVinci Resolve Studio, and a desktop app supporting Final Cut Pro, Avid Pro Tools, and more, provide a streamlined creative process via Assistant’s music and sound effect recommendations based on natural language and video context. Stockholm, Sweden, April 15, 2026 – Epidemic Sound, the world’s leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, today announced the integration of its AI-powered

Talpa Network and Epidemic Sound extend soundtracking partnership for TV productions, online, and social content

Talpa Network, one of the largest media companies in the Netherlands, extends partnership with Epidemic Sound to leverage the platform’s bulletproof audio licensing, AI-powered soundtracking tools, and world-class music across TV productions, online, and social content. Stockholm, Sweden, March 25, 2026 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, and Talpa Network, one of the largest media companies in the Netherlands, today announced an extended partnership to soundtrack TV productions, online, and

Epidemic Sound integrates AI-powered Studio within DaVinci Resolve plugin

Epidemic Sound's AI-powered Studio, now available in its plugin for DaVinci Resolve, instantly creates cohesive, legally safe soundtracks, cutting creation time from hours to seconds with high-fidelity music and sound effects. Stockholm, Sweden, March 10, 2025 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, today announced the integration of the AI-powered workflow, Studio, within its plugin for DaVinci Resolve. Epidemic Sound’s network of brands, content creators, professional videographers, and YouTubers

Financial Times recognizes Epidemic Sound as one of Europe’s fastest growing companies 2026

Epidemic Sound named as one of Europe’s fastest growing companies for the fifth time by the Financial Times, achieving a compound annual growth rate of 33.5% between 2021 and 2024. Stockholm, Sweden, March 6, 2025 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, has been recognized as one of Europe’s fastest growing companies in the Financial Times’ annual FT1000 ranking .  The 2026 FT1000 list was created in partnership with data provider

Epidemic Sound updates Adapt, further enhancing music adaptation capabilities for brands and content creators

· Adapt offers more effective and intuitive music customization through refined prompt interpretation and elevated creative control for brands and creators · Enhanced Adapt user experience through direct integration within the core Epidemic Sound platform, and access to individual adaptation history · The updates continue to mark Epidemic Sound’s commitment to using AI to empower and reward human creativity Stockholm, Sweden, Mar 4, 2026 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, today announced

Epidemic Sound launches desktop app to accelerate soundtracking for brands and creators

Stockholm, Sweden, March 3, 2025 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, today announced the launch of its desktop app to accelerate the soundtracking process for its network of brands and content creators. Epidemic Sound’s universal desktop companion sits perfectly alongside any chosen video editor – including Final Cut Pro, Avid Pro Tools, and more – enabling creators to smoothly drag and drop full music tracks or chosen segments, sound effects, and voiceovers directly to their timeline.  It

Björn Borg partners with Epidemic Sound to soundtrack global fashion content and campaigns

Björn Borg, the iconic Swedish sports fashion brand, partners with Epidemic Sound to leverage the platform’s bulletproof audio licensing, AI-powered soundtracking tools, and world-class music for global campaigns and online content. Stockholm, Sweden, February 10, 2025 – Epidemic Sound , the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, and Björn Borg, the internationally recognized Swedish sports fashion brand, today announced a new partnership that will see Epidemic Sound provide music and sound

Blaze AI partners with Epidemic Sound to power small business and brand content with world-class music

Stockholm, Sweden, February 3, 2026 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, and Blaze, the AI ad-creation platform for over 130,000 small businesses (SMBs) and Fortune 500 brands globally, today announced a partnership to bring world-class music to its automated marketing platform, via the Epidemic Sound API. The Blaze platform, which automates weekly marketing materials such as videos, photos, newsletters, and blogs, can now elevate SMB and brand content with over 50,000 world class Epidemic Sound

Epidemic Sound artist The Yard Woman named as one of Youth Music’s Ones To Watch 2026

· Epidemic Sound artist The Yard Woman has been named on Youth Music’s One’s To Watch list, which spotlights top emerging artists tipped for success in 2026 · It marks continued acclaim for The Yard Woman who won Tomorrowland’s 2024 DJ competition, and was nominated for Youth Music’s Music Producer Award 2025 · Now mentored by electronic music pioneer Richie Hawtin, The Yard Woman’s exceptional 2025 saw her soundtrack Paris fashion shows, global brands, and online videos that have amassed hundreds of millions of views Stockholm, Sweden, January 28, 2026 – Epidemic Sound, the world'

Epidemic Sound updates its AI-powered soundtracking Assistant and creative collaborator to accelerate human creativity

· Epidemic Sound’s creative collaborator, Assistant, makes the process of finding the perfect music and sound effects for content faster and more intuitive · Assistant has been updated to include prompt examples, a track mini player, Epidemic Sound’s ‘Find Similar’ technology, and a search history for creators · The new features build on the tool's core functionality of intuitive conversational search for music and sound effects Stockholm, Sweden, January 22, 2026 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok

elevate.io partners with Epidemic Sound to add world-class audio to its collaborative video creation platform

Stockholm, Sweden, January 7, 2026 – Epidemic Sound, the global soundtracking platform, and Blackbird plc (Aim:BIRD), developer of the browser-based collaborative video editor elevate.io, today announced a partnership to bring world-class music and sound effects to its video creation platform, via Epidemic Sound’s API. The partnership will see elevate.io integrate Epidemic Sound’s music and sound effects directly into its online collaborative video editing platform before the end of Q1 2026, giving users instant access to world-class audio for their content, which can be published

Epidemic Sound integrates AI-powered Studio within Adobe Premiere Pro plugin

· Via Studio, creators can now create an instant, cohesive soundtrack draft for their content directly within their Adobe Premiere Pro editing workflow  · The AI-powered tool cuts soundtracking time from hours to seconds, seamlessly matching and placing sound effects and human-made music in videos · The integration saves more time for creators, maintains creative control and legal safety, and offers high-fidelity WAV and MP3 audio from world-class artists who benefit from increased distribution and compensation Stockholm, Sweden, December 16, 2025 – Epidemic Sound 

Epidemic Sound nominates Co-Founder Hjalmar Winbladh as Chairperson to further accelerate AI-driven growth

· Epidemic Sound announces a new nominated composition of its Board of Directors with Co-Founder and tech entrepreneur Hjalmar Winbladh rejoining as Chairperson · Appointment follows Epidemic Sound's rapid success within AI features for soundtracking; the shift will support further development of the company’s high-velocity product deployment and commercialization of human-first AI  · Winbladh succeeds Andrew Fisher, while Board Directors Kirsten Wolberg and Adrienne Gormley will also retire after four years scaling Epidemic Sound globally Stockholm, Sweden, November 20, 2025 –

Epidemic Sound launches AI-powered Studio to instantly soundtrack videos and empower creativity

· Through AI, Studio is the first soundtracking tool to seamlessly match and place both sound effects and human-made music in videos, providing an instant, cohesive soundtrack · Powered by audio from Epidemic Sound’s world-class artists, Studio saves creators time, providing a first draft of a soundtrack for use, inspiration or refinement · Studio will become the core Epidemic Sound interface, bringing together tooling, inspiration and sound design into one intelligent, seamless, safe soundtracking hub, while ensuring artists are compensated and their work is distributed through

Financial Times names Epidemic Sound as one of Europe’s Long-Term Growth Champions 2026

· Epidemic Sound named as a Financial Times Long-Term Growth Champion for its sustained revenue growth over the past decade with a CAGR of 55% · Placing 6th in the IT & Software category, Epidemic Sound has seen consistent growth by using AI and technology to enhance, not replace, human creativity · Recognized for a second consecutive year, the company is also one of Europe’s Fastest Growing Companies 2025, marking both pace and longevity of growth Stockholm, Sweden – November 7, 2025 – Epidemic Sound, the music tech company and leading soundtracking platform for creators and

Epidemic Sound expands Adapt functionality to give creators and brands more creative control

· Epidemic Sound enhances its Adapt tool with advanced features, offering creators unprecedented control over music customization for their content · The update introduces stem-level control enabling creators to edit specific musical stems, add missing ones, and easily switch between granular adaptations · The updates mark Epidemic Sound’s next step in using AI to amplify creativity and empower creators while keeping musicians’ human artistry at the center Stockholm, Sweden – November 6, 2025 – Epidemic Sound , the world's leading soundtracking

Epidemic Sound unveils AI-powered soundtracking Assistant for creators and brands

· Assistant uses AI to save creators time with intuitive conversational search for music and sound effects · Assistant is the latest in a suite of features focused on enhancing human creativity, and follows the launch of Epidemic Sound’s music adaptation tool ‘Adapt’ Stockholm, Sweden, October 14, 2025 – Epidemic Sound, the world’s leading soundtracking platform, today announced the launch of an AI-powered soundtracking Assistant. Content creators can spend less time searching by chatting in natural language with the tool to find music and sound effects by Epidemic Sound's roster of

Epidemic Sound appoints former BBC AI head Danijela Horak as VP of Artificial Intelligence

Danijela Horak will lead Epidemic Sound’s strategy and development of next-generation soundtracking tools for content creators, powered by responsible AI Stockholm, Sweden, August 21, 2025 – Epidemic Sound, the world’s leading soundtracking platform, has appointed Danijela Horak as Vice President of Artificial Intelligence, starting September 1, 2025.  Horak joins from the BBC, where she served as Head of AI Research and acted as a key technical adviser to the BBC Responsible AI group. She led the development of editorial-aligned large language models, launching the speech-to-text

Footballco and Epidemic Sound extend partnership to soundtrack world football

Footballco–the world’s leading football media company with over 100m social followers globally–and Epidemic Sound–the world’s leading soundtracking platform with over three billion daily online views–have expanded their music partnership, now covering all brands within Footballco’s portfolio. Stockholm, Sweden, August 4, 2025 – Epidemic Sound, the world’s leading soundtracking platform, today announced an extended partnership with Footballco, the world’s leading football media company.  The expanded collaboration will see Epidemic Sound’s catalog of over 50,000 tracks and 200,000

Torii Wolf releases new EP via long-time partner Epidemic Sound

Stockholm, Sweden, July 25, 2025 - Epidemic Sound, the world’s leading soundtracking platform for content creators, today announced the release of Better Off , the powerful new EP from LA-based artist Torii Wolf . Known for their genre-bending style and emotionally rich soundscapes, Wolf’s latest work is a haunting, ethereal exploration of vulnerability, resilience, and spiritual connection.The EP builds on Torii Wolf’s long-standing reputation for raw authenticity and creative experimentation. They’ve

Epidemic Sound artists release new collaborative EP “Off the Grid” under the mentorship of electronic music pioneer Richie Hawtin

· EP is the output of a mentorship programme launched between Epidemic Sound and Richie Hawtin in 2024, culminating in a session for the artists with Richie in Lisbon in April 2025 · Initiative demonstrates Epidemic Sound’s continued commitment to support the next generation of artists and launch fantastic music to creators, brands and fans worldwide · Listeners can find the EP on Epidemic Sound here  and on streaming platforms   Stockholm, Wednesday 2nd July 2025 – Epidemic Sound , the leading soundtracking

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