Double Cross Vodka Set to Roll Out New Campaign on April Fool’s Day
Ultra-premium Vodka Brand Launches Series of “How to Double Cross” Topics Poking Fun at Life’s Little AnnoyancesNew York (March 20, 2012) – Double Cross Vodka, a rising star in the highly competitive ultra-premium vodka category, is dramatizing its very name with a new campaign about how to “double cross” the mundane and frustrating moments of life. Handcrafted by a master distiller in a 13th-century Slovakian village, Double Cross is seven-times distilled and seven-times filtered, resulting in an award-winning vodka of unrivaled purity and character. The campaign, which kicks off on