Essity completes the acquisition of Edgewell’s feminine care business
Hygiene and health company Essity has completed the acquisition of Edgewell Personal Care’s feminine care business, including the Carefree, Stayfree and o.b. brands in North America and global feminine care rights for the Playtex brand. The purchase price for the assets amounts to USD 340m (approximately SEK 3bn) on a cash and debt-free basis. The acquisition supports Essity’s strategy to focus on high margin categories and to grow market positions in the US, the world’s largest hygiene market.The completed asset deal includes a broad product portfolio of liners, pads and tampons under well-