Falken confirmed as Official Partner of Red Bull Air Race Chiba 2016
Sumitomo Rubber Industries, Ltd. (SRI) is to support the Red Bull Air Race Chiba 2016 as an official partner through the Falken Tyre brand for the second consecutive year.
The Red Bull Air Race Chiba takes place on 4-5 June 2016 at the Makuhari Seaside Park, Mihama Ward, Chiba, known as the birth place of civil aviation in Japan. It is the third of eight races on this year’s Red Bull Air Race World Championship calendar.
In the Red Bull Air Race World Championship, top-class pilots fly specialised high-speed, highly-manoeuvrable race planes at speeds of up to 230mph (370kph) through a low-altitude aerial race course marked by 25m tall air-filled pylons called ‘air gates’. This competition, which tests the pilots in terms of both speed and precision flying, is officially recognised by the Fédération Aéronautique Internationale (FAI), the world air sports federation.
“We are continuing our partnership with the Red Bull Air Race and building our strategy of positioning the Falken brand in environments that revolve around inspiration, enthusiasm and high-tech,” says Stephan Cimbal, Head of Marketing at Falken Tyre Europe GmbH. “Our objective is to present our brand as an integral element of such events. Attributes such as performance, precision and inspiration are all part of Falken’s DNA, and the Air Race is the ideal premium setting to capture this message. Action lifestyle joins the more established platforms of motorsport and football to add an extra dimension, which carves out a very distinct image for our brand on the market and will benefit both the brand and our customers.”
The championship will hold its season finale in Las Vegas, USA, in October 2016, while on 13-14 August a race will be held at Ascot, UK.
2016 Red Bull Air Race World Championship Calendar
11-12 March Abu Dhabi, UAE
23-24 April Speilberg, Austria
4-5 June Chiba, Japan
16-17 July Budapest, Hungary
13-14 August Ascot, UK
3-4 September Lausitzring, Germany
1-2 October Indianapolis, USA
15-16 October Las Vegas, USA
Press Contact
Elan PR Ltd
Melissa Wicks
T: 44 (0) 1295 780411
M: 44 (0) 7835 590481
e: mel@elan-pr.com
About Falken Tyre Europe
The Falken Tyre Europe GmbH is the European affiliate of the Japanese tyre manufacturer Sumitomo Rubber Industries Ltd., with about 30,000 employees it's the sixth largest tyre manufacturer worldwide. From its location in Offenbach/Main, the company markets and sells a complete tyre portfolio for passenger cars, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. All Falken products comply with the ISO standards 9001, 16949 and 14001. Developed and tested in the world’s most demanding racing series, the Falken tyres provide the maximum of individual driving enjoyment – at outstanding value for money. Further information under: http://www.falkentyre.com
Media contact company: FalkenTyre Europe, Kerstin Schneider
Press Office, Tel.: 49 69 247 5252 676, Fax: 49 69 247 5252 11,
E-Mail: k.schneider@falken-europe.de
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