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Falken Motorsports claims VLN podium

Falken Motorsports drivers Peter Dumbreck and Martin Ragginger claimed a third-place finish at the eighth round of the 2016 VLN Endurance Championship on 25 September. Held at the legendary Nürburgring race circuit in Germany, it’s the second VLN podium finish of the season for the Falken duo. “After changing from the previous Porsche 997 to the new Porsche 911 GT3 R (991), we had to learn a lot about the car and do detailed work on the chassis and tyres,” says Stephan Cimbal, Falken Tyre Europe’s head of marketing. “The effort of our engineers in Japan and Germany is now paying off, as

Falken driver James Deane crowned triple European champion

Falken Motorsports drifter James Deane has secured his third consecutive Drift Allstars European title following a competitive season finale at the Máriapócs Circuit in Hungary on 26-27 August 2016. Competing in his Falken-shod Nissan S14 against a host of top international drivers, Deane claimed first place during qualifying on the fast and flowing Máriapócs Circuit. High ambient temperatures and a challenging layout made competition tough, but Irishman Deane progressed to the finals to contest against former British champion Steve ‘Baggsy’ Biagioni. Both drivers’ precision behind the

Falken Tyre to fly high in Red Bull Air Race at Ascot

Falken Tyre and Team Falken will be looking for further success in the Red Bull Air Race World Championship when it heads to Ascot, Berkshire, on 13-14 August 2016. Japanese tyre manufacturer Falken was the Official Partner of the Red Bull Air Race Chiba earlier this year and also sponsors Japanese competitor Yoshihide Muroya. The 43-year-old Team Falken pilot claimed his maiden victory last month at the Chiba event in the second year of Falken’s successful partnership. More than 300 lucky Falken customers from the UK will attend the Ascot event, where they will witness pilots flying

Falken launches new app and virtual reality adventures

Falken is now offering customers and fans alike the opportunity to be a (digital) part of the Falken Motorsports team with the launch of a Falken app. The new app features a virtual reality video shot from a 360-degree perspective inside the Falken Porsche GT3 R (Type 991). Viewers will become the co-driver on a virtual spin around the Nürburgring as well as a pit-stop and tyre change. The virtual reality video, which can be viewed using head-mounted displays (HMD), is just one of the functions offered to users by the new Falken app. It also provides a host of interesting and useful

Subaru chooses Falken Tyre to support its Nürburgring 24-Hour charge

Subaru has confirmed that it will make the move to Falken tyres in its bid to secure a fourth class win in the 44th ADAC Zurich 24-hour race, held at the Nürburgring, Germany, on 28-29 May 2016. The Japanese tyre supplier’s extensive knowledge of the Nordschleife, and in particular the Nürburgring 24-hour race, led to a podium finish for the Falken Motorsports team at the gruelling endurance race in 2015 with its now-retired Porsche 997 GT3 R. Following this success, Subaru has selected Falken to equip its Subaru WRX STI, which has been prepared by Subaru Tecnica International (STI)

Falken confirms technical partnership with multicopter market leader DJI

Tyre brand Falken and the world’s most successful multicopter manufacturer, DJI, are embarking on a wide-ranging technical partnership. DJI will supply technical equipment and teams of multicopter operators, while Falken’s events will provide spectacular visual content. Extending from TV commercials to YouTube videos and promotional clips for trade shows, the collaboration between Falken and DJI will enhance the brand content of both companies. DJI’s multicopter units with camera systems, such as the action camera DJI Osmo, will provide stunning perspectives of racetrack action and will

FALKEN continues partnership with Porsche

This season sees FALKEN Motorsports taking to the track in a Porsche 911 GT3R (991), fielding a strong and proven line-up for its team of drivers.Wolf Henzler, Peter Dumbreck, Martin Ragginger and Alexandre Imperatori will battle it out for FALKEN, aiming for top three places in the VLN Championship as well as the Nürburgring’s 24h-Race. The FALKEN Porsche 911 GT3R (991) is powered by a water-cooled six-cylinder engine and has a total weight of approximately 1,220 kg – around 60 kg lighter than its predecessor. The new racer’s wheelbase is 8.3 cm longer, and its centre of gravity has

FALKEN extends partnership with the Red Bull Air Race Team

Tyre company Falken will extend its sponsorship of Red Bull Air Race pilot Yoshihide Muroya into 2016. Muroya will enter the Master Class of the 2016 Red Bull Air Race Championship, representing Team Falken for the second season in the world’s fastest form of motorsports. The Red Bull Air Race World Championship features top international pilots flying at speeds of up to 370 km/h through a slalom course of “air gates” – 25m high air-filled pylons. The pilots’ spectacular progress through these air gates tests their precision and speed to the limit. The race is officially recognised by

Falken confirmed as Official Partner of Red Bull Air Race Chiba 2016

Sumitomo Rubber Industries, Ltd. (SRI) is to support the Red Bull Air Race Chiba 2016 as an official partner through the Falken Tyre brand for the second consecutive year. The Red Bull Air Race Chiba takes place on 4-5 June 2016 at the Makuhari Seaside Park, Mihama Ward, Chiba, known as the birth place of civil aviation in Japan. It is the third of eight races on this year’s Red Bull Air Race World Championship calendar. In the Red Bull Air Race World Championship, top-class pilots fly specialised high-speed, highly-manoeuvrable race planes at speeds of up to 230mph (370kph) through a

Falken to launch new TV advertising campaign in Northern and Eastern Europe

‘Be On the Pulse of High Technology and Performance’ is the theme of Falken Tyre’s new television commercials aimed at Northern and Eastern Europe, with the launch of this campaign to coincide with the return leg of the Bundesliga German football league. The clips, which range from seven to twenty seconds in length, will be screened by TV broadcaster Eurosport before match kick-off and at half-time. The Bundesliga is one of the most popular sporting events in these markets, generating high viewing figures. “We anticipate that our strategy will deliver significant reach amongst our

Stephan Cimbal appointed new Head of Marketing at Falken Tyre

Falken Tyre Europe GmbH has strengthened its marketing department with the appointment of Stephan Cimbal as head of marketing in Europe. Having begun his new role on 1 July 2015, Cimbal is responsible for the Japanese tyre manufacturer’s marketing across the European region and reports to Mark Bögner, marketing director Europe. Business economist Cimbal began his professional career at Brauerei Beck & Co., where he was responsible for sponsorship, events and global PR for the Beck’s beer brand. His automotive experience began during his role as head of marketing at Nürburgring GmbH.

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