Stephan Cimbal appointed new Head of Marketing at Falken Tyre
Falken Tyre Europe GmbH has strengthened its marketing department with the appointment of Stephan Cimbal as head of marketing in Europe. Having begun his new role on 1 July 2015, Cimbal is responsible for the Japanese tyre manufacturer’s marketing across the European region and reports to Mark Bögner, marketing director Europe.
Business economist Cimbal began his professional career at Brauerei Beck & Co., where he was responsible for sponsorship, events and global PR for the Beck’s beer brand. His automotive experience began during his role as head of marketing at Nürburgring GmbH. During the past five years, amongst other projects, he’s been a director at the LEDAVI Network with clients such as Mercedes-AMG, Volkswagen, BMW and Vodafone, as well as already having worked with Falken Tyre.
“I look forward to this task. Implementing the many different topics for one of the largest tyre companies in the world is an exciting challenge,” says Cimbal. “The range is diverse – it includes the European marketing structure, motorsport, football, product launches and the implementation of a brand new design.”
Press Contact
Elan PR Ltd
Melissa Wicks
T: 44 (0) 1295 780411
M: 44 (0) 7835 590481
e: mel@elan-pr.com
About Falken Tyre Europe
The Falken Tyre Europe GmbH is the European affiliate of the Japanese tyre manufacturer Sumitomo Rubber Industries Ltd., with about 23,000 employees it's the seventh largest tyre manufacturer worldwide. From its location in Offenbach/Main, the company markets and sells a complete tyre portfolio for passenger cars, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. All Falken products comply with the ISO standards 9001 and 14001. Developed and tested in the world’s most demanding racing series, the Falken tyres provide the maximum of individual driving enjoyment – at outstanding value for money. Further information under: http://www.falkentyre.com
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