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FALKEN ZIEX CT50 chosen as factory fit tyres on the new Chrysler Pacifica

Sumitomo Rubber Industries, Ltd. is pleased to announce that it is supplying its high-performance FALKEN ZIEX CT50 tyres to FCAUS LLC on the 2017 Chrysler Pacifica, now on sale in North America. Chosen as factory fit tyres for the Chrysler Pacifica, the high-performance FALKEN ZIEX CT50 tyres provide outstanding handling stability, refined driving comfort, low noise levels whilst at the same time achieving superior fuel economy. As a global brand of the Sumitomo Rubber Group, FALKEN is renowned throughout the world for its high-performance tyres, which are regularly fitted as factory

SRI and Kultevat begin research into Russian dandelions as a new source of natural rubber

With the ongoing aim of producing environmentally friendly and more powerful products, tyre manufacturer Sumitomo Rubber Industries (SRI) has entered into a joint research project with US biotech company Kultevat to investigate the potential of utilising Russian dandelions as an alternative source of natural rubber, which may one day replace the conventional source of natural rubber, the rubber tree. As the global tyre demand rises steadily, SRI has the objective of reducing the usage of fossil resources such as oil and coal, which account for approximately 60 percent of a conventional

Mitsubishi Outlander PHEV chooses Falken tyres for Baja Portoalegre 500 off-road rally

Mitsubishi has chosen Falken high-performance all-terrain tyres for its entry in the Baja Portoalegre 500 off-road rally. The modified racing model of the Mitsubishi PHEV, powered by plug-in hybrid technology, will tackle the 500-kilometre route with off-road tyres from Falken’s WildPeak range. The Baja Portoalegre 500 rally is the ninth heat in the FIA Cross-Country World Cup and will be held from 22-24 October in the Portuguese region of the same name. The spectacular race is contested at top speeds and represents a supreme challenge for the tyres used. During the race, the

Stephan Cimbal appointed new Head of Marketing at Falken Tyre

Falken Tyre Europe GmbH has strengthened its marketing department with the appointment of Stephan Cimbal as head of marketing in Europe. Having begun his new role on 1 July 2015, Cimbal is responsible for the Japanese tyre manufacturer’s marketing across the European region and reports to Mark Bögner, marketing director Europe. Business economist Cimbal began his professional career at Brauerei Beck & Co., where he was responsible for sponsorship, events and global PR for the Beck’s beer brand. His automotive experience began during his role as head of marketing at Nürburgring GmbH.

Falken is the new premium sponsor for Bundesliga newcomer FC Ingolstadt at Audi Sportpark

As of the coming 2015/2016 football season, tyre manufacturer Falken will be premium sponsor for Bundesliga newcomer FC Ingolstadt in the German national league as part of a two-season premium partnership. Falken enjoys branch exclusivity in Audi Sportpark and has simultaneously secured a whole range of advertising, hospitality and presentation possibilities with this partnership – including LED display boards. These will be presented for the first time in the Japanese brand’s new design. “We are really looking forward to working together with FC Ingolstadt. This is where two young and

Falken’s James Deane ‘catches the drift’ at Goodwood Festival of Speed

Drifting champion to perform at this year’s event in new drifting categoryEXTREME Drift Allstars European Champion James Deane will make his debut at this year’s Goodwood Festival of Speed (June 25th-28th) in his 700bhp Falken Motorsports Nissan 200SX S14. Set to appear alongside some of the world’s leading drift drivers, Deane, who started drifting at the age of 15, has been selected to participate in the event’s first-ever category devoted to the discipline. “Goodwood Festival of Speed is one of the biggest motoring events in the world,” says Deane, now 23 and a six-time championship

Team Falken drifters to entertain World Rallycross Championship crowds at Lydden Hill

Having just returned from the world-famous Nordschleife for the Nürburgring 24 Hours, professional drift outfit Team Falken will put on a fantastic display of car control in front of a stellar crowd at the FIA World Rallycross Championship at Lydden Hill Race Circuit, Kent, on 24 May 2015.Former British Drift Champion Matt Carter will showcase his drifting expertise with Falken team-mate Paul Cheshire, taking advantage of a weekend off from their assault on the 2015 British Drift Championship to treat race-goers to some sideways action. “We’re really excited to get out in front of the

Falken confirmed as Official Tyre Manufacturer of Coventry Motofest

Falken Tyre will be the Official Tyre Manufacturer at Coventry Motofest, taking place on May 29th-31st 2015Coventry Motofest is a free, family-focused motoring festival that combines live racing, demonstrations, static displays and live music. Following a successful inaugural year, performance tyre manufacturer Falken will partner the event for 2015, with significant branding across signage, the event’s online presence and marketing materials. It’s the first time that Falken Tyre has supported the event and follows the recent announcement that it will partner with the UK’s Rugby League

Falken Selected as an Official Partner

Sumitomo Rubber Industries, Ltd. (SRI) is pleased to announce our support of 'Red Bull Air Race Chiba 2015' as an official partner through our Falken brand.Through our Falken brand, SRI is proud to support ‘Red Bull Air Race Chiba 2015', the second of eight races being held as part of ‘Red Bull Air Race World Championship 2015’ and the first Red Bull Air Race to be held in Japan. In this race series, world-class air race pilots will fly specialised high-speed, highly-manoeuvrable race planes at speeds of up to 370km/h through a low-altitude aerial race course composed of 25m-tall air-

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