Falken is the new premium sponsor for Bundesliga newcomer FC Ingolstadt at Audi Sportpark
As of the coming 2015/2016 football season, tyre manufacturer Falken will be premium sponsor for Bundesliga newcomer FC Ingolstadt in the German national league as part of a two-season premium partnership. Falken enjoys branch exclusivity in Audi Sportpark and has simultaneously secured a whole range of advertising, hospitality and presentation possibilities with this partnership – including LED display boards. These will be presented for the first time in the Japanese brand’s new design.
“We are really looking forward to working together with FC Ingolstadt. This is where two young and upwardly mobile brands are getting together, both of which have chosen a successful path towards further development. The sponsoring package offers us excellent possibilities to not only present our brand to local fans in and around the Audi Sportpark but to also further expand awareness of our brand on a nationwide basis,” explains Masatsugu Nishino, President Falken Tyre Europe.
“With Falken as international tyre brand, we have introduced a further, strategic partner into our ranks. The energy and enthusiasm with which Falken have entered into this partnership are also a definite gain for FC Ingolstadt 04”, adds Managing Director Finance & Marketing Franz Spitzauer.
With its partnership in Audi Sportpark, Falken is further expanding its involvement in the sector of football; cooperation has already existed for two years with the TV station SPORT1 in connection with the programs “Hattrick – Die 2. Bundesliga” - referring to the German 2nd Division - and “Hattrick-Live”.
At the same time, the partnership is also the spearhead of a strategic sales sponsoring programme in the football sector. Advertising and hospitality campaigns will be generated with more clubs in Germany and Europe in order to further increase the popularity of the Falken brand and activate dealers and customers in the respective regions.
Press Contact
Elan PR Ltd
Melissa Wicks
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e: mel@elan-pr.com
About Falken Tyre Europe
The Falken Tyre Europe GmbH is the European affiliate of the Japanese tyre manufacturer Sumitomo Rubber Industries Ltd., with about 23,000 employees it's the seventh largest tyre manufacturer worldwide. From its location in Offenbach/Main, the company markets and sells a complete tyre portfolio for passenger cars, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. All Falken products comply with the ISO standards 9001 and 14001. Developed and tested in the world’s most demanding racing series, the Falken tyres provide the maximum of individual driving enjoyment – at outstanding value for money. Further information under: http://www.falkentyre.com
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