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Falken confirms technical partnership with multicopter market leader DJI

Tyre brand Falken and the world’s most successful multicopter manufacturer, DJI, are embarking on a wide-ranging technical partnership. DJI will supply technical equipment and teams of multicopter operators, while Falken’s events will provide spectacular visual content. Extending from TV commercials to YouTube videos and promotional clips for trade shows, the collaboration between Falken and DJI will enhance the brand content of both companies. DJI’s multicopter units with camera systems, such as the action camera DJI Osmo, will provide stunning perspectives of racetrack action and will

2016 activities teased with Falken Tyre brand film

Falken Tyre has released a short film demonstrating the breadth of the Japanese tyre brand’s presence and activities, compiled from over 100 hours of footage captured in the past three years. The brand movie features highlights from Falken’s motorsport, football and Red Bull Air Race involvement, as well as spectacular ice driving scenes. The brand video features footage of the Falken Motorsports team claiming a podium finish in the 2015 ADAC Zurich 24-Hour Race at the formidable Nürburgring in Germany, as well as stunning images from the off-road Portuguese rally ‘Baja Portalegre 500’

Stephan Cimbal appointed new Head of Marketing at Falken Tyre

Falken Tyre Europe GmbH has strengthened its marketing department with the appointment of Stephan Cimbal as head of marketing in Europe. Having begun his new role on 1 July 2015, Cimbal is responsible for the Japanese tyre manufacturer’s marketing across the European region and reports to Mark Bögner, marketing director Europe. Business economist Cimbal began his professional career at Brauerei Beck & Co., where he was responsible for sponsorship, events and global PR for the Beck’s beer brand. His automotive experience began during his role as head of marketing at Nürburgring GmbH.

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