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Hybrid Tyre Concept brings out the best in hybrid Crossover and SUVs

Inspired by motorcycle rubber, Falken shows how future tyres could meet hybrid SUV driver’s challenging demands for both extended range and dynamic handlingA novel tyre that features different tread areas could point the way to how drivers can enjoy both sporty handling and efficiency for Plug-in Hybrid Electric Vehicles (PHEV) SUVs. To date, engineers have struggled to develop tyres that offer low rolling resistance to increase the car’s range whilst offering sharp, sporty dynamics expected by sporty SUV drivers. Debuting this month on Mitsubishi’s Concept XR-PHEV II small SUV, powered

Falken confirms 2015 VLN and Nürburgring campaign

Continuity for 2015 as team retains drivers and Porsche 997 GT3 RJapanese tyre manufacturer, Falken Tyre Europe continues its motorsport campaign with the proven Porsche 911 GT3 R racing the Nordschleife once again in 2015. Peter Dumbreck, Wolf Henzler, Alexandre Imperatori and Martin Ragginger will again contend selected races of the VLN Championship along with the legendary ADAC 24 hour race. Falken Motorsport’s history with the Nürburgring dates back to the 1990s, with drivers such as Dumbreck who has already completed eight Nürburging 24 hour races with the team; this rich history is

Falken Tyre is OEM for Volkswagen’s new midsize car

The new Volkswagen Passat line will be fitted with 16” ZIEX ZE914A tyres by the Japanese tyre brand Falken. The automotive manufacturer was won over by two versions of the Falken tyre – the ZIEX ZE914A (standard summer tyres) and the ZIEX ZE914A Ecorun (tyres with optimised rolling resistance)Volkswagen debuted its new Passat at the Autosalon trade fair in Paris at the start of October. The ZIEX ZE914, already proven as a standard tyre, was redeveloped for the Volkswagen Passat by Falken’s engineers in Japan and tailored to the Passat’s specifications. This is the first time that the

Shingo Sakashita is the new managing director and finance director at Falken Tyre Europe

Falken Tyre Europe, the European affiliate of Japanese tyre manufacturer Sumitomo Rubber Industries Ltd., has appointed Shingo Sakashita (46) as its new managing director in Offenbach am Main (Germany). Sakashita joins the management team and also assumes the position of finance director alongside Isamu Ishida, Koji Fukuhara and Hidekazu Nishiguchi. Before joining Falken Tyre Europe GmbH, Shingo Sakashita was manager of the International Business Development & Administration Department at parent company Sumitomo Rubber Industries Ltd. Previously, he gained extensive experience as

Falken Tyre Europe rolls in as Super League partners

First Utility Super League and Falken Tyre Europe have entered into an exciting new partnership that will see the Japanese tyre manufacturer become an official partner of the UK’s elite Rugby League competition. Falken Tyre Europe’s first association with Rugby League will initially see their branding at all major games with further exposure set to be announced during season. RFL Commercial Director Chris Rawlings said: “This is Falken’s first time committing to sponsoring a sport outside of its traditional motorsport activities and we are delighted that a growing international brand

FALKEN named best passenger car tyre distributor in Austria

FALKEN beats other leading tyre brands for Austria’s most prestigious industry distributor awardFALKEN has beaten off stiff competition from leading industry players to win the award for best car tyre distributor in Austria. The awards are presented by the Association of tyre specialists in Austria - Verband der Reifenspezialisten Österreichs (VRÖ). The Association’s members are tyre manufacturers and importers and the results are based on a survey of all members every two years. The best car tyre distributor award 2013/2014 was accepted by Günther Riepl, FALKEN’SDirector of Austria,

Coventry MotoFest To Feature Falken International Drift Team: 80mph… Sideways!

Falken's iconic drift team is the first to announce it will perform at Coventry's MotoFest on May 29th-31st 2015.The UK team of Matt Carter, Paul Cheshire and Kirstie Widdrington plus Irish Drift Champion James Deane are planning to get all four Falken-shod cars simultaneously driving around the Coventry ring road in a spectacular display of car control at speeds of over 80mph - sideways. The four car team includes former British Drift Champion Matt Carter who will be driving his 650bhp Nissan R32 and jumped at the opportunity to take part. "We've all watched the Fast and Furious films

New research identifies high cost and 'too mild' UK weather as key reasons why British drivers are unwilling to commit to winter tyres and wheels

Cost and perceived milder climate highlighted by poll of UK drivers as to why they won’t be buying winter tyres. 25% claim cost is too high 20% believe the weather is too mild in the UK to need them 19% say it is too much hassle to changeInvesting in a second set of wheels and tyres for the colder months is an extra cost that UK motorists are reluctant to commit to according to new research undertaken by tyre manufacturer Falken. Despite the widely accepted safety benefits of winter tyres, over a quarter of male and female respondents stated the higher cost was a reason not to opt

Falken support for Jake Archer's Gymkhana Grid bid

Falken Tyre Europe will supply up and coming Gymkhana star Jake Archer with high performance tyres as he competes in final round of Gymkhana GridFalken Tyre Europe is once again underlining its commitment to accessible motorsport disciplines confirming it will provide tyres to rising star Jake Archer for the final round of Gymkhana Grid. Should Archer, who has already won the first two rounds, win the final, he will have the opportunity to take on internet sensation Ken Block in a head to head competition. Gymkhana Grid, supported by the viral video YouTube star Ken Block, sees drivers

Falken’s latest on/off-road truck tyres help mixed use operators keep costs on track

Robust truck tyres with ‘sensible’ design features help mixed use operators keep firmly on track with costsOperators seeking affordable yet resilient truck tyres, versatile enough to cope with today’s growing market demands for mixed usage on a daily basis, have a new option from Falken. With derivatives for drive as well as trailer and steering axles, each product offers on/off-road users Falken’s renowned blend of value and performance, all year round. Building on the popularity of its products in the construction sector in the US, where the tyres are already available, Falken is now

Falken’s James Deane becomes 2014 Extreme Drift Allstars Champion

Falken Motorsports’ driver James Deane wins the Extreme Drift Allstars Lithuanian Drift GP and with it, secures his place as the 2014 Extreme Drift Allstars championFollowing a gruelling season touring Europe and battling it out against the best drivers in the world, Irish Falken Motorsport driver James Deane has taken the title in his Nissan S14 after a dramatic last minute clincher in Lithuania. Deane went into the final event of the 2014 season needing to finish high in order to secure the silverware. After pushing hard to take second place in qualifying, James battled through a tough

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