Falken Tyre Europe rolls in as Super League partners
First Utility Super League and Falken Tyre Europe have entered into an exciting new partnership that will see the Japanese tyre manufacturer become an official partner of the UK’s elite Rugby League competition.
Falken Tyre Europe’s first association with Rugby League will initially see their branding at all major games with further exposure set to be announced during season.
RFL Commercial Director Chris Rawlings said: “This is Falken’s first time committing to sponsoring a sport outside of its traditional motorsport activities and we are delighted that a growing international brand is now an official partner of the First Utility Super League.
“Their attributes of no nonsense and durability will resonate well with our own growing fan base who appreciate value week in, week out.”
Falken’s Director Matt Smith said: “Rugby League offers Falken a chance to reach a broad range of enthusiastic fans relevant to our product range.
“We wanted a trusted sport whose values such as passion matched our own and in conjunction with Elonex Sports PLC, Rugby League was the perfect fit. The sport is renowned for being an approachable, friendly, team game and we look forward to being part of this family sport.”
Press Contact
Nick Bailey, +44 (0) 7813 956664
About FALKEN Tyre Europe:
The technology and development of Falken High Performance Tyres and their driving characteristics have for many years been derived from motorsport, most recently its participation in the American Le Mans Series and Nürburgring 24 Hours. Tyre technologies developed on track are often transferred to the road, offering improvements in wet and dry grip, efficiency, feeling and control.
Falken is a brand of Sumitomo Rubber Industries Japan, with European headquarters in Frankfurt. In Europe, Falken has aggressively expanded its product range, launching new products in new sectors and niches across Europe. Falken’s current products range from the track-inspired AZENIS series including the latest FK453 flagship through to the efficient and innovative ZE914 and the rugged all-terrain WildPeak A/T and cold weather EUROWINTER HS449.
All FALKEN products fulfil the ISO standards 9001 and 14001. For more information visit www.falken-europe.de or www.facebook.com/falkenmotorsports
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