Falken Tyre Europe rolls in as Super League partners

First Utility Super League and Falken Tyre Europe have entered into an exciting new partnership that will see the Japanese tyre manufacturer become an official partner of the UK’s elite Rugby League competition. Falken Tyre Europe’s first association with Rugby League will initially see their branding at all major games with further exposure set to be announced during season. RFL Commercial Director Chris Rawlings said: “This is Falken’s first time committing to sponsoring a sport outside of its traditional motorsport activities and we are delighted that a growing international brand