McLaren Automotive Appoints Feedback Ferret for Customer Feedback Management
McLaren Automotive has appointed Feedback Ferret to manage its global customer feedback programme. This will support the launch of its high end road car, the MP4-12C. Putting Customer Experience Management at the heart of its operation reflects on McLaren’s ambition to deliver unparalleled levels of customer service alongside the technical excellence of its cars.The Feedback Ferret platform gathers ‘Voice of Customer’ feedback at all touchpoints throughout the buying and ownership lifecycle.