Finnair challenges Slush participants to develop Finnair’s digital customer experience

Finnair participates Slush Helsinki event on November 30 – December 1 with a goal to find new innovations through Pitch for future challenges.

“We want to find new ways to develop digital customer and employee experience. Slush is a brilliant event for us find inspiration and meet potential cooperation partners as well as to showcase our own know-how on this area,” says Katri Harra-Salonen, Chief Digital Officer for Finnair.

Finnair has set innovation challenges around improving customer experience, data utilization and communication. All Pitch for Future innovation challenges can be found at

At Slush Helsinki, Finnair show cases its latest renewals such as Cargo Eye monitoring solution for air cargo. Slush participant can also learn about future of biometric face recognition. Finnair tested face recognition solution developed by Futurice at Helsinki Airport last spring together with the airport operator Finavia.

Since last year, Finnair has partnered with Slush, Europe's leading startup event, to speed up innovation within and advance digitalisation inside the airline. Finnair has also taken part in Slush events in Singapore, Shanghai and Tokyo to network with startups in those key markets for the airline.

Further information:
Finnair Media Desk, +358 9 818 4020, comms(a),
Finnair blog:

About Finnair
Finnair flies between Asia, Europe and North America with an emphasis on fast connections via Helsinki, carrying more than ten million passengers annually. In 2017, Finnair's extensive network connects 19 cities in Asia and 7 cities in North America with over 100 destinations in Europe. The airline, a pioneer in sustainable flying, was the first European airline to fly the next-generation, eco-smart Airbus A350 XWB aircraft and it is the first airline listed in the Leadership Index of the worldwide Carbon Disclosure Project. The only Nordic carrier with a 4-star Skytrax ranking, Finnair has also won the World Airline Award for Best Airline Northern Europe for the past seven years running. Finnair is a member of oneworld, the alliance of the world's leading airlines committed to providing the highest level of service and convenience to frequent international travellers.