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Finnair expands its Push for change offsetting initiative: Compensate and Snowchange Cooperative’s rewilding project to be added to the service

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Finnair is expanding its Push for change CO2 offsetting service for customers. The company has signed Letters of Intent on including Compensate service as well as a rewilding project by Snowchange Cooperative into the options available for CO2 offsetting. The target is to bring these options into the Push for change service during this year.  

Last summer, we asked Finns how they view CO2 emissions, and carbon sinks were among the favourite alternatives for reducing the CO2 load,” says Arja Suominen, Senior Vice President for Communications and Corporate Responsibility at Finnair. “Our customers have also asked for domestic projects to be included into the Push for change service alongside the existing project in Mozambique, and we are delighted to be able to offer even more offsetting alternatives.” 

Compensate is a non-profit foundation that was established in 2018 and their purpose is to fight climate change by offering consumers the possibility to begin living a carbon negative life and offset their everyday purchases at the time of sale. Compensate directs 100 % of the payments to various projects that reduce the amount of carbon dioxide in the atmosphere.  
"We must do much more than now to stop climate change, and this is why the opportunity to collaborate with Finnair is so important for us,” says Antero Vartia, founder of Compensate. “The impact of this will be larger than the collaboration itself, as the power of example is so great.”  
Snowchange Cooperative is a Finnish non-profit science and nature conservation organisation, with projects in Siberia, Greenland, Canada, Alaska and Finland. For the past 20 years, Snowchange has been a pioneer in combatting climate change through research, restoration and rewilding. Through Finnair’s Push for Change service, customers can support the cooperative’s Landscape Rewilding Programme, where Finnish marshmires, bogs and wetlands are restored. The wetlands and marshmires of the boreal forests are carbon sinks comparable to the rainforests of Amazon, and key for preserving northern biodiversity. 

"Marshmires are key carbon sinks in the boreal zone and also in global context”, says Tero Mustonen from Snowchange Cooperative. ”By restoring marshmires and wetlands we can create new carbon sinks and restore and preserve habitats for species that are affected by climate change impacts, especially wader birds. Restored wetlands are also important for the local communities. Landscape Rewilding is the largest restoration project on private lands under way in Finland, and we are excited about Finnair’s contribution to this project.” 

With Finnair’s Push for change service, including both CO2 offsetting and biofuel purchasing, air travelers can offset the CO2 emissions of their flight by supporting CO2 reduction projects, or decrease the CO2 emissions of their flights by purchasing biofuel. The service is available on the Finnair Shop at www.finnairshop.com and customers can also use their Finnair Plus frequent flyer points for the service. Customer payments are directed in full to CO2 reduction projects and biofuel purchases.

Further information:
Finnair Media Desk, +358 9 818 4020, comms(a)finnair.com 
www.finnair.com, www.company.finnair.com 

Images: gallery.finnair.com  
Finnair blog: www.bluewings.finnair.com

About Finnair
Finnair flies between Asia, Europe and North America with an emphasis on fast connections via Helsinki, carrying more than thirteen million passengers annually. Finnair's extensive network connects 20 cities in Asia and 8 cities in North America with over 100 destinations in Europe. The airline, a pioneer in sustainable flying, was the first European airline to fly the next-generation, eco-smart Airbus A350 XWB aircraft and it is the first airline listed in the Leadership Index of the worldwide Carbon Disclosure Project. The only Nordic carrier with a 4-star Skytrax ranking, Finnair has also won the World Airline Award for Best Airline Northern Europe for the past nine years running. Finnair is a member of oneworld, the alliance of the world's leading airlines committed to providing the highest level of service and convenience to frequent international travellers.