Finnair strategy review: Growth path continues

Finnair Plc    Investor news    22 June 2017 at 09:05 am EET

In conjunction with its annual strategy review, Finnair's Board of Directors has reviewed the company's performance and targets. The Board confirms the company’s progress towards meeting set targets in its four focus areas: growth, customer experience, people experience and transformation.     

Finnair expects to reach the target of doubling its Asian traffic from the level of 2010 in 2018, two years earlier than the previous target of 2020. Finnair continues to focus on customer experience and aims to nearly double its 2016 ancillary revenues by 2020. Finnair has set a new goal of increasing the annual number of passengers carried to 20 million by 2030, with a focus on Asian traffic.

Finnair’s long-term financial objectives remain unchanged as follows:

  • Comparable EBIT margin at least 6% and comparable EBITDAR margin at least 17% over cycle 
  • Adjusted gearing below 175%, and 
  • Return on Capital Employed (ROCE) at least 7%


Further information:
Finnair communications, 358 9 818 4020,

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Finnair is specialised in flying between Europe and Asia via Helsinki. Finnair's strategy is based on the growing markets in Asia, the fastest connections between Europe and Asia, high-quality service, and cost-efficient, punctual operations. Founded in 1923, Finnair is one of the world's oldest continuously operating airlines. It is a member of oneworld, the leading airline alliance for quality-conscious business travelers.