Tomi Pienimäki to succeed Katri Harra-Salonen as Chief Digital Officer at Finnair as of October 1, 2019

Finnair Plc         Stock exchange release            16 September 2019 at 9.30 a.m. EET

Katri Harra-Salonen, Finnair’s Chief Digital Officer (CDO) will leave the company, and Tomi Pienimäki (Dr.Tech, MSc.Econ), 46, has been appointed as Finnair Chief Digital Officer and a member of the Finnair Executive Board.

Katri Harra-Salonen will leave her position on September 30, 2019, and Tomi Pienimäki will start in his new role on October 1, 2019. Pienimäki currently serves as a member of the Board in Aallon Group. Previously, he has served as the CEO of Vincit and Jolla, and as the Chief Information Officer of Itella and Hackmann.

“With Katri Harra-Salonen at the helm, Finnair has made a great digital leap, and is today among the most desired employers among technology professionals in Finland,” says Topi Manner, Finnair’s CEO. “We have implemented the transformative digital strategy that Finnair created some three years ago. We have built a strong and competent team. We utilise AI and mobile services across the organisation in a completely new way, and with Katri’s leadership we have launched new innovative services for our customers. All of us at Finnair want to warmly thank Katri for this, and we wish her the best of success also in the future.

“I also welcome Tomi Pienimäki to the Finnair team,” Manner continues. “Tomi’s strong competencies in leading digital organisations and in developing new businesses complement our team well, as we seek to further develop innovative solutions for both improving the customer experience and to support the work of our own personnel.”

“My Finnair years have been an amazing experience. It has been wonderful to build new growth with technology together with all Finnair people. During these years, technology has become a natural part of the Finnair strategy and of our everyday work. We have achieved a lot and the whole team is to thank for that,” says Katri Harra-Salonen. “However, now it’s time to pass the baton and I will now concentrate on my Board duties, take it slow for a moment and then see which challenge to take on next.”  

”I am excited to get to work with the Finnair team on taking the iconic Finnair brand forward with digitalisation. I also look forward to further building the digital backbone that enables many key functions in the daily life of an airline, and which enables us to further develop our digital customer service offering”, says Tomi Pienimäki. “I am eager to start developing the technology solutions of Finnair’ s next strategic phase together with the team.“

Finnair Plc

Further information:
Finnair communications, tel. +358 9 818 4020, comms(a)finnair.com

Distribution:
Nasdaq Helsinki
Principal media

Finnair is a network airline specialising in passenger and cargo traffic between Asia and Europe. Helsinki’s geographical location gives Finnair a competitive advantage, since the fastest connections between many European destinations and Asian megacities fly over Finland. Finnair’s vision is to offer its passengers a unique Nordic experience, and its mission is to offer the smoothest, fastest connections in the northern hemisphere via Helsinki and the best network to the world from its home markets. Finnair is the only Nordic network carrier with a 4-star Skytrax ranking and a member of the oneworld alliance. In 2018, Finnair’s revenues amounted to EUR 2,849.7 million and it carried 13.3 million passengers. Finnair Plc’s shares are quoted on Nasdaq Helsinki.

About Us

Finnair is specialised in flying between Europe and Asia via Helsinki. Finnair's strategy is based on the growing markets in Asia, the fastest connections between Europe and Asia, high-quality service, and cost-efficient, punctual operations. Founded in 1923, Finnair is one of the world's oldest continuously operating airlines. It is a member of oneworld, the leading airline alliance for quality-conscious business travelers.

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