New All-Time High for First Camp in July
The First Camp Group – Northern Europe’s largest camping and resort chain – has just closed July 2025 with its highest monthly revenue ever. Demand has been strong across all guest nationalities, and the company’s strategic initiatives ahead of the 2025 season are clearly showing results. First Camp surpassed its previous July record with a total revenue increase of approximately 8 percent in local currency compared to July 2024.Camping revenue increased by more than 7%, while cabin revenue rose by over 4%. On-site sales (including food, beverages, and activities) saw even stronger growth.
