Fiskars Group's brands in top positions in Finland's most valued brands study

Results of Finland's most valued brands in 2011 study, carried out by Finnish market research company Taloustutkimus and Finnish marketing magazine Markkinointi & Mainonta, was published on September 29, 2011. The study was carried out now 15th time and surveyed how over 1,000 Finnish and international brands are perceived by Finnish consumers.

Fiskars Group’s brands have placed very well every year. The Fiskars brand held its third position from last year. Hackman, Iittala, and Arabia also placed well again in the study, winning positions 6, 8, and 10 respectively.

The most valued brands in 2011:
1. Fazerin Sininen
2. Fazer
3. Fiskars
4. Joutsenlippu
5. Joutsenmerkki
6. Hackman
7. Google
8. Iittala
9. Abloy
10. Arabia


Fiskars is a leading global supplier of consumer products for the home, garden and outdoors. The group has a strong portfolio of respected international brands, including Fiskars, Iittala and Gerber. Founded in 1649 and listed on NASDAQ OMX Helsinki, Fiskars is Finland's oldest company. Fiskars recorded net sales of EUR 716 million in 2010, and employs some 3,600 people in over 20 countries.