What Amazon launching in Sweden will mean for Swedish e-commerce

Amazon is finally, after years of ongoing rumors, launching in Sweden, but what consequences will it have for the Swedish ecommerce? Marcus Carloni, CEO at Flowbox, says customer experience will become even more important as the online giant enters the market. For years, there have been ongoing rumors about Amazon launching in Sweden. In 2017, the CEO of the comparison site Pricerunner predicted  that it would happen within the next twelve months. It didn’t happen back then, but on August 4th of this year, 2020, the