Norwegian fashion brand Bik Bok engages employees through EGC competition

When a brand gets creative with content creation, a logical first step is turning to user generated content (UGC), aka content produced by followers, users and influencers. But what about their own employees? Employee generated content (EGC) is often overlooked but can be just as powerful as UGC, and serves a similar, but slightly different, purpose. The Norwegian fashion brand Bik Bok saw the potential of EGC, and decided to host an internal competition to showcase just that! Founded in 1973, Bik Bok is a Norwegian fashion brand for young women. Their Nordic DNA is the heart