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We’re delighted to welcome Bip to Flowbox. Bip’s know-how and experience from building Kivra’s platform will be a key asset to our success, as our company and product continue to grow. He will play a crucial part in strengthening our company culture as a pioneering SaaS company.
Marcus Carloni, CEO, Flowbox
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31 Gen Z/TikTok slang, expressions and acronyms you need to know in 2022

Keeping up with slang and incorporating it in your communication strategy can be a great way to connect with your followers, especially if your target audience is Gen Z. Today’s slang changes faster than ever, and we’re here to keep you in the loop. We know you’ve been waiting impatiently; it’s finally time for the annual update of our most popular article! If you haven’t checked out our previous Gen Z/TikTok slang articles from 2020  and 2021 , we strongly recommend you read those first as the expressions listed there are still in

The ABCs of UGC

SMM, SERPs, KISS...We love our acronyms and jargon in marketing!  To make it easier for you, we wanted to share some common terminology when talking about content marketing, user generated content, and social media strategy. Let’s start with A shall we?  A stands for Advertising  Global social advertising spend is expected to hit US $153,698m in 2021. There’s no denying the importance of paid social to stand out amongst the crowd. Redistributing user generated content (UGC) in social advertising campaigns can increase your click-through rate, reduce ad spend as well as

Clubhouse explained: will the hype last?

Clubhouse is the latest, ~exclusive~ social media that had the world buzzing about it during the first months of 2021. Launched in 2020, the drop-in audio app Clubhouse ironically enough couldn’t have picked a better time than in the midst of a worldwide pandemic to get started; a lot of people have been isolated, bored, longing for something to happen, and a new, exciting social media that lets you listen in on and have conversations with people from all over the world visibly hit just right. Just like Facebook in its early days, Clubhouse is still invite-only and has since its launch

How to adapt your marketing strategy for millennials and Generation Z

For too long millennials and Gen Z have been grouped together by marketeers. But look closer at these two demographics and you’ll see that their unique generational experiences have a direct impact on how each views the world, engages with brands, and uses their consumer power. Effectively reaching each group requires an understanding of their nuances and adapted marketing strategies, in order to keep their distinctive qualities front of mind. Millennials are defined as those born between 1980 and 1995. “They represent the first generation to come of age in the new millennium,” says

Gen Z/Tiktok slang & expressions you need to know in 2021

In 2021, many brands are targeting Gen Z, aka. the Tiktok generation, who are known for valuing transparency and authenticity. They prefer brands that have a personal touch and don't appear as stuck up and corporate. An easy way to reach them and gain their trust is by understanding and using the lingo. Don't be afraid to include Gen Z slang in your marketing! You guys loved the slang article we published last year, so of course we wanted to give you an updated 2021 version. If you haven’t read our 2020 guide to Gen Z slang, click here to read that first  – the

​Teenagers lead the way to online success for fashion retailer Kids Brand Store

Online fashion retailer Kids Brand Store has seen a 200 percent increase in average order value for products purchased through Flowbox’s platform compared to purchases made directly on the site. With teenagers as your target audience, staying up-to-date with the latest social media trends is crucial to create real engagement. For online fashion retailer Kids Brand Store, influencers and user-generated content is a major part of the overall marketing and communication strategy. The company has been using Flowbox’s platform for two years and today, almost every photo in their social media

The ultimate guide to teenage (Gen Z) slang in 2020

If your demographic is young - teenagers, early 20s, maybe even 30 and under - keeping track of slang and youth jargon is key. Young and progressive people love it when companies are informal and when they talk to their customers as if they were actually friends. You know lol. You know on fleek. You might even know lit. Hate to break it to you, but those are old news. Lol lives on since the 80s and will probably never die, but a teenager born in the 2000s wouldn’t be caught dead saying “on fleek”. So, the question remains: are you up to date with what slang is current in 2020? In case

TikTok for business: how to get started

If you’re not familiar with the world dominating social platform that is TikTok, read this article  first. Step 1: download the app and create an accountYou can actually use the app without an account, but in order to start posting your own content - which you’re going to want to do - you’ll need to sign up. Step 2: start scrolling and exploringIf you want to gain a following on TikTok, you need to understand its demographic. Who are they, what do they like? What gets hearts (= likes) and what doesn’t? You’ll

​Let’s talk about TikTok

Remember Vine? If you do, think of TikTok as Vine 2.0 - new and improved to fit even smarter phones and no longer meant for Millennials, but for Gen Z (plus a few grandmas). Basically, it’s a social media platform where people can create and watch short videos, and it’s unbelievably popular. How big is TikTok?Previously known as Musical.ly, TikTok has quickly grown to become one of the world’s most viral platforms. Don’t believe me? Allow me to drop your jaw for you with some crazy numbers: as of February 2020, TikTok has been downloaded over 1.5 billion times worldwide and has over

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