News: Fred Marketing Take on the #icebucketchallenge to Raise Awareness of Motor Neurone Disease in the UK
Encouraging Hull to support and raise funds for the Motor Neurone Disease Association
Hull, 19th August – Fred Marketing, a marketing agency based in Hull, has announced that it will be taking on the ice bucket challenge in a plea to raise awareness for Motor Neurone Disease (MND). The Fred team have promised that if they can raise a minimum of £500 for the Motor Neurone Disease Association (MNDA) by 12pm on Friday 22nd August, the entire team will be dousing themselves in ice-cold water in front of a photographer to capture the event.
The Ice Bucket Challenge started in America this week to raise awareness of ALS (Which is how the condition is referred to in the US). It has taken social media by storm, seeing Hollywood celebrities such as Jennifer Lopez, Justin Timberlake and Bill Gates supporting the cause. The challenge soon crossed the pond to the UK and was taken up by the likes of Richard Branson and Ricky Gervais, helping people to become aware that ALS and MND are the same condition and supporting it as much as possible here in the UK too.
MND is a life shattering, terminal disease that has a very personal connection at Fred Marketing. One of the account managers at Fred, Amy Giblin, has a husband who was diagnosed with MND last year. Almost a year on, the couple’s lives have changed forever and yet they continue to face the daily challenges of the disease head on.
The MND Association is the only national charity focused on MND care, research and campaigning and forms a powerful network that is dedicated to improving the lives of those affected by MND.
Emma Pearson-Kendall, Director at Fred Marketing, explains: “This is a very personal, long-term cause for Fred because we see the impact that MND has on one of our team every day. We hope that by doing this Team Ice Bucket Challenge we can help raise awareness and funds for MND in the UK. Thanks to everyone who has supported us so far - the spot is still open for the person to dispense the water so donate now and it could be you!"
Providing the fundraising target of £500 is met by 12pm, the challenge will take place in the afternoon on Friday 22ndAugust outside the Fred office, located on Hull Marina. The team would love support on Twitter using the tags #icebucketformnd @mndassoc @fredmarketing.
For those that would like to make a donation to the team for the MNDA, you can visit their JustGiving page at: www.justgiving.com/FredTeamIceBucketChallenge
Amy Giblin, Account Manager at Fred Marketing, concludes: “Prior to my husband, Carl, being diagnosed with MND, we had rarely heard of the condition and had no idea how dramatically it would change our lives forever. The most terrifying thing about this disease is that it can happen to anyone – there is no known cause. Tragically, that also means there is no known cure, which is why it is so important to raise funds for the MNDA so that they can continue their research and learn more about this terrible illness. Even the smallest of donations can help this fantastic charity, so thank you in advance for your support.”
Michelle Smithson
Senior Account Manager
Fredquarters | Lock Keepers Cottage
42 Wellington Street | Hull Marina | HU1 1UH
Office: 01482 227227
Mobile: 07554 013334
michelle@fredquarters.co.uk
www.fredquarters.co.uk
Follow us on twitter.com/FredMarketing
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