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Freedom Cereals Ltd is the company behind Keep Me GoingTM, a new and healthy whole-grain breakfast cereal with reduced sugar, low salt, low fat, high fibre and low GI (Glycaemic Index). Find out more at www.keepmegoing.net

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Several leading breakfast cereals that market themselves as having a healthy profile but which would have been red-carded under the old system have now achieved an amber by the skin of their teeth.
Richard Paterson
Previously, foods needed to have a sugar content of over 15% to warrant a red rating in the front-of-pack labelling but, in the new system, only foods with over 22.5% sugar will get a red flag.
Richard Paterson
“We’re getting fantastic feedback from consumers about how good Keep Me Going tastes.”
Richard Paterson
Keep Me Going contains the original SOLO® sea salt, which has 60% less sodium than regular salt. As well as less salt, Keep Me Going has less sugar, less fat and a low GI, so it’s a really healthy way to start the day.
Richard Paterson, MD
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World Diabetes Day, 14 November: new and tasty breakfast cereal is now on the shelves

November 14 is World Diabetes Day, a time to reflect on the fact that over 371 million people in the world have diabetes1 and that it is estimated that, by 2030, more than 16 per cent of the global population will have a blood sugar problem2.For the UK’s 3 million diabetes sufferers, breakfast can be the trickiest meal of the day. This is because mornings are usually when blood glucose levels are at their peak. Eating a sugary breakfast cereal – or other products high in refined carbohydrates – can raise them further, risking hyperglycaemia (excess glucose in the blood) and thereby damage

New and tasty breakfast choice for diabetics

As World Diabetes Day approaches on 14 November, there is growing interest in the day-to-day issues faced by diabetics. Celebrities such as EastEnders actress, Cheryl Fergison, and Olympic rower, Sir Steve Redgrave, are not alone in suffering from the disease. In fact, over 371 million people in the world have diabetes(1) and it is estimated that, by 2030, more than 16 per cent of the global population will have a blood sugar problem(2).At last, a change from porridge!For people living with diabetes, choosing the right foods to manage their disease is a daily burden. Breakfast can be the

New ‘Keep Me Going’ breakfast cereal has low GI to help with weight control

Keep Me Going is a brand-new breakfast cereal with a low GI, giving a long-lasting release of energy and helping to reduce the desire to snack between meals. Developed by Freedom Cereals Ltd, Keep Me Going is also low in fat, salt and sugar, making it a really healthy way to start the day.Consisting of tasty, whole-grain barley and oat pillows, Keep Me Going has a GI (Glycaemic Index) of just 50(1). Including low-GI foods in your diet can help you to feel fuller for longer, reducing the temptation to eat between meals and thereby helping people who are trying to control or lose weight.

Freedom Cereals signs up to the government’s Salt Reduction Pledge

The manufacturer of Keep Me GoingTM – the brand-new, healthy breakfast cereal – is one of just 80 companies to have signed up to the Department of Health’s Salt Reduction Pledge  to date.Freedom Cereals recently committed to the pledge, through which the government aims to reduce the average amount of salt eaten in Britain in order to lower people’s risk of high blood pressure and their chances of having a heart attack or stroke. Explains Richard Paterson, Managing Director, “Keep Me GoingTM contains the original SOLO® sea salt,

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