About Us
Freedom Cereals Ltd is the company behind Keep Me GoingTM, a new and healthy whole-grain breakfast cereal with reduced sugar, low salt, low fat, high fibre and low GI (Glycaemic Index). Find out more at www.keepmegoing.net
Quotes
Several leading breakfast cereals that market themselves as having a healthy profile but which would have been red-carded under the old system have now achieved an amber by the skin of their teeth.
Previously, foods needed to have a sugar content of over 15% to warrant a red rating in the front-of-pack labelling but, in the new system, only foods with over 22.5% sugar will get a red flag.
“We’re getting fantastic feedback from consumers about how good Keep Me Going tastes.”
Keep Me Going contains the original SOLO® sea salt, which has 60% less sodium than regular salt. As well as less salt, Keep Me Going has less sugar, less fat and a low GI, so it’s a really healthy way to start the day.
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