ACE HARDWARE USES ONLY THE BEST TOOLS AVAILABLE TO FIX THEIR CUSTOMER DATABASE

FreshAddress’s Email Appending and Email Change of Address Services Repair the Broken Connections Created by Lack of Email AddressesNewton, MA (March  7, 2011) Ace Hardware, the largest retailer-owner cooperative, has 4600 stores and generates approximately $12 billion in revenues. Ace’s company-wide loyalty program called “Ace Rewards” rewards its shoppers (members) “every time you shop.” In an effort to cost-effectively promote its products and services to its Rewards members, Ace realized it needed to grow its email marketing program. The Problem: Because the Ace Rewards program