Marketing Intelligence Platform Funnel Acquires Measurement Firm Adtriba
The acquisition combines Funnel’s data collection and analysis acumen with Adtriba’s complex machine-learning measurement tools, optimized for the likes of Adidas and Sony.STOCKHOLM, SWEDEN & HAMBURG, GERMANY, Wednesday 26th June: Funnel (www.funnel.io), the marketing intelligence platform, has today announced its acquisition of the marketing measurement company Adtriba (www.adtriba.com). The move expands and enhances Funnel’s product offering, building on its core Data Hub and visualization to offer more advanced marketing analytics and Unified