Fusion-Events

Fusion-Events
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Fusion-Events is the leading event organiser of automotive ‘live’ brand experiences. On behalf of vehicle manufacturers, retail dealers and fleets, it organises experiential events, product launches, prospect sampling tours, product training and test drives. The creative marketing consultancy has worked for top automotive marques including Audi, Ford, Infiniti, Mazda, Porsche, Renault and Volvo. Its record test drive sales conversion rate stands at 76 per cent, almost 11 times more than the industry average. Based in Bedford, Fusion-Events was established in 1989 to organise the famous corporate hospitality fly-drive track days, Driving Ambition. At its peak, the flight schedule of the Robinson R22 helicopter used was as busy as flights at London Heathrow Airport. For more information, visit: www.fusion-events.com

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All-New Soul ‘Ready to Roll’ TV commercial experiential created for KIA by Fusion-Events

Wed, Sep 17, 2014 17:50 CET

Launch of the All-New KIA Soul urban crossover celebrated at WestfieldFusion-Events, the leading organiser of automotive ‘live’ brand experiences, recently organised a 10-day ‘Ready to Roll’ brand experience for the all-new KIA Soul urban crossover at the capital’s premier shopping venue, Westfield London. A suite of core experiential elements brought the All-New Soul ‘Ready to Roll’ official TV commercial to life and the highly successful activation saw data capture lead generation targets exceeded by 29 per cent! Gianni Mason, managing director, Fusion-Events said: “We wanted to ensure

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All-New Soul ‘Ready to Roll’ TV commercial experiential created for KIA by Fusion-Events

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